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About Us

Who is Market Wagon, and Why?

We Local Food.

More than a market, we're on a mission to enable food producers to thrive in their local markets.

We are a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Started in Indianapolis in 2016, Market Wagon now operates local food delivery hubs across the Midwest.

Local Food. Delivered.

We bring a farmers market to the doorstep.

We create online farmers markets with delivery to give consumers more access to local food. Our technology and logistics innovations allow farmers and artisans to list and sell their products online with the convenience of e-commerce and fulfill orders with our managed last-mile network.

Our Vision

We are leading the producer-direct food channel (AKA “Local Food”) in the fastest-growing segment of grocery sales, e-commerce.

Market Wagon is committed to serving local farms and food artisans by growing the market for their products with consumer-friendly shopping and delivery services.

People

Restoring a connection between consumers and the farmers and artisans who produce their food is central to our mission.

Technology

Every function of our business, from shopping to fulfillment, is tech-enabled using proprietary software and processes developed by our industry-leading team.

Logistics

Our innovative fulfillment and logistics approaches enable us to operate e-commerce grocery using local suppliers at a scale never before imagined.

Market Wagon in the News

Two Creek Farms creator, age 22, hired 23 summer workers as his meat business soared

Before he even graduated from high school, Justin Miklaszewski of Raymond started his business, Two Creek Farms. Now, he’s 22 and this year graduated from UW-Whitewater and opened his first retail ...

by Milwaukee Journal Sentinel | Sep 22nd, 2022

The Lakehouse Bakery in Chelsea: hand crafted baking with fresh, quality ingredients

Welcome to The Lakehouse Bakery! A place that serves up baked goods that are made with the freshest ingredients and as they say, and serving them with love. It’s a locally-owned and operated bakery...

by The Sun Times News | Sep 14th, 2022

Kansas City startup Fattyhead Keto Dough gets big break from Old Shawnee Pizza

Laura Manivong traded a nearly 30-year career in TV news for a keto-friendly food startup in Kansas City. To some, it may seem like an odd leap, but for founder Manivong, it’s personal. Throughou...

by Kansas City Business Journal | Sep 8th, 2022

Home-based food vendors reach more customers, thanks to change in Indiana law

Food vendors who work from home are now reaching more customers.It's thanks to the cottage food law that took effect in July, allowing most items to be sold online.The changes allow home-based vendo...

by WTHR | Sep 1st, 2022

Bringing The Farmers’ Market Experience To Home Delivery

There is a company called Market Wagon whose basic business concept was to create a localized, on-line, home delivery version of farmers’ markets. It recently ranked in the top 10% of the Inc. 5000...

by Forbes | Aug 30th, 2022

Market Wagon celebrates milestone, thanks East Tennesseans

Market Wagon is celebrating the achievement of an important milestone for the local food community in East Tennessee: $1 million in cumulative sales for the farmers, chefs and artisans in and around K...

by Knoxville Daily Sun | Aug 17th, 2022

How an Indiana Farm Boy Found a Tech Fix For the Food Supply Chain

A fourth-generation Indiana farm kid, Nick Carter, 39, grew up expecting to join the family business. But by the time he was in high school in the late 1990s, he knew that was not a viable option. The...

by Inc.com | Aug 16th, 2022

Online farmers market, Market Wagon, makes Inc. list of fastest-growing companies

A look at the fastest-growing companies in America reveals that U.S. consumers not only want locally sourced food; they want the convenience of ordering it online. With three-year revenue growth of ...

by The Packer | Aug 16th, 2022

An injury changed their lives forever. Now, this Loveland couple grows a farm with love

At Boltz to Nutz Farm, there are 43 chickens. One of them is named Gloria. Gloria is partially paralyzed on one side. Her left leg tilts inward ever since a raccoon bit her under her wing. As she...

by Cincinnati Enquirer | Aug 11th, 2022

Pittsburgh-area vendors surpass $1M in sales on 'online farmers market' platform Market Wagon

Since launching its service in the region, which consists of 15 counties in western Pennsylvania, West Virginia and Ohio, over 50 vendors have joined the Market Wagon platform, offering over 800 items...

by Pittsburgh Business Times | Aug 10th, 2022

12-year-old Wellington boy not ‘chicken’ when it comes to running his own farm business(es)

David Beekman is a typical pre-teen. The 12-year-old spends his days playing video games and surfing social media on his phone. He plays with his dog, Lincoln. And he goes to football conditioning pr...

by Cleveland.com | Aug 3rd, 2022

Market Wagon helps local farmers and other food producers deliver locally sourced food to your doorstep

The demand for locally sourced food is up in Alabama, and local food producers are turning to the online market to deliver the farm right to your front door. The pandemic did some major damage to our...

by WBRC | Aug 2nd, 2022

12-year old farmer turns passion into e-commerce business

There really isn’t anything David Beekman doesn’t like about farming. “Go out and feed the goats everyday before I even had chickens or pigs,” he said. Growing up on his family-owned Hicko...

by Fox 8 Cleveland | Jul 27th, 2022

Fresh Grown Farm Products A Click Away

With a simple click of the mouse, you can get just about anything delivered to your front door. So, why should fresh grown farm products be any different? Thanks to an online farmers market called M...

by Georgia Farm Monitor | Jul 23rd, 2022

Market Wagon: Local business takes off as a Grubhub for farmers

Even before Nick Carter and his wife started a farm, he knew he'd need a non-traditional path to market its produce. So in 2016 -- about two years before the Carters started their farm -- Carter start...

by Indianapolis Star | Jul 7th, 2022

Farm Fresh Produce & Baked Goods Sent to Your Door

Hannah Sadler owner of Grain + Honey Bake Shop showed some of her popular pastries and breads and talked about a way to have her baked goods and more hand-delivered to your front door. Now you don't ...

by WTVF | Jul 6th, 2022

How to buy local without leaving the house

An online farmers market is giving local small business owners another way to serve their communities. The founder and CEO of online marketspace Market Wagon, Nick Carter, said the service allows sho...

by WPMT | Jul 5th, 2022

Digital demand sparks business for veteran-owned startup bakery

Theresa Mullan is no stranger to battles, serving 13 years in the military. “Nine with the Army and four with the Air Force Reserves,” she told CBS 21 News’ Samantha York. But her lifelong dre...

by WHP | Jul 4th, 2022

Army veteran, National Guardswoman give back through farming

Independence Day is especially significant for one St. Clair County family. Not only are they both committed to agricultural advancements, but they both served our country. Joel Funk is an army veter...

by KSDK | Jul 4th, 2022

Kroger partners with Market Wagon on online farmers market

Dozens of Metro area bakers, chefs and farmers are now working with a national supermarket to promote Georgia-grown products. It's helping drive more sales at a time when inflation is forcing many cus...

by WSB | Jun 29th, 2022

Grand Haven-based meal prep service sees growth in partnering with online farmers market

A meal prep service in the Grand Haven area is seeing major growth in its kitchen, which employs young adults with special needs. Founders Mandy Anderson and Aaron Johnson, who both have children wit...

by MLive | Jun 29th, 2022

Website bridges gap for Hoosier farmers hurt by inflation

Farmers across Indiana and the country are scraping by this year because of inflation prices. Many are barely getting by. Some are using new ways to help generate cash flow by selling their products o...

by WTHR | Jun 29th, 2022

eCommerce: the future of farming? Pandemic + gas prices = YES

With a world-stopping pandemic combined with astronomical gas prices, Hardworking farmers have seen their fair share of curve balls lately. Many times, their loyal customers who want to support and b...

by WNKY | Jun 28th, 2022

'DoorDash for farmers' gains popularity with central Illinois producers

Clint Bland, a Jacksonville-based farmer and merchant, was skeptical of a website called Market Wagon when he first saw a promoter from the company hawk its wares at the Old Capitol Farmers Market...

by State Journal-Register | Jun 24th, 2022

Inflation impacting Hoosier farmers, many turning to e-commerce to offset cost

Becker Farms in Mooreland is doing what they can to survive during a time when the cost of everything is going up. Kyle Becker, a 4th generation farmer, said they are turning to e-commerce to offset ...

by WRTV | Jun 22nd, 2022

Kroger announces partnership with Market Wagon in metro Atlanta

A new Kroger partnership will now give metro Atlanta customers access to more than 60 farms, chefs and artisans in the Atlanta area. Kroger Farmers Market, powered by Market Wagon, offers a uniquely ...

by CBS 46 | Jun 20th, 2022

Gas prices taking a toll on restaurants and food delivery services

As gas prices continue to climb, the pain at the pump is taking a toll on Indiana’s restaurant and delivery services. “Gas prices are absolutely crushing households, and absolutely crushing busin...

by WTTV | Jun 3rd, 2022

Kroger Launches a Digital Farmers Market Powered by Market Wagon, the new service ups the ante on fresh and local in Atlanta

America's largest grocery retailer is headed to the farmers market. Cincinnati-based The Kroger Co., in partnership with Market Wagon, has launched Kroger Farmers Market, a digital farmers market ...

by Winsight Grocery Business | Jun 2nd, 2022

Kroger goes live with online farmers market

The Kroger Co. is bringing the farmers market online for selected consumers in Georgia. The nation’s largest supermarket company has launched a digital farmers market in Atlanta in partnership with...

by Supermarket News | Jun 2nd, 2022

Missouri business brings the farm to the front door

The concept of Market Wagon is literally bringing the farm to the front door. Established in the middle of the pandemic, more than 55 food producers in the St. Louis area benefit from the food deliver...

by Fox 2 St. Louis | Jun 2nd, 2022

Bloomington community garden expanding with help of local teens

A seven-year-old community garden is getting a boost this year with the help of local teens. Sunnyside Community Garden has been providing local food pantries in Bloomington with quality fresh produc...

by WEEK | May 31st, 2022

'Meal prep with a purpose': Local kitchen thriving with help of meal delivery service

There are all kinds of national chains that provide meal-prep services that deliver straight to your door, but what about local companies that are doing the same thing? What if their whole mission wa...

by WZZM | May 27th, 2022

Meet one farmer partnering with Market Wagon to get farm fresh goods right to you

We've talked to the man behind Market Wagon, an online delivery service bringing farm fresh good to your door. Now, we're meeting one of the farmers that partners with the service. Jacob Thomas is the...

by Fox 4 KC | May 26th, 2022

New Online Food Delivery Platform Supports Local Farmers and Fights Inflation

Consumers looking to support area food producers and offset rising inflation now have access to more than 55 local farms, chefs, and artisans via an online local food delivery platform offered by Mark...

by DBusiness | May 24th, 2022

Delicious homemade salsa from Poole Mill Produce and Market Wagon

George Mallet said it best, this homemade salsa is “the best salsa ever in the free world!” While that might be tricky to prove, it’s the local, fresh ingredients that make this salsa stand out ...

by WISH-TV | May 19th, 2022

Central Pa. farms are delivering goods straight to your door

What started out as a way to enjoy locally sourced meat and produce directly from the farm to your plate has turned into a movement that better connects farmers to restaurants and consumers. These Yor...

by York Daily Record | May 16th, 2022

Online farmer’s market connects St. Louis area farms with new customers

At Theodora Farms in Godfrey, Illinois, they’re battling record-breaking heat this week. The weather is out of their control but what they can control is what they grow and how they reach customers....

by KMOV | May 12th, 2022

New Delivery Service Brings Minnesota Farm Foods To Your Doorstep

Since 2020, Americans have embraced delivery services like never before. As more people want their meals and groceries brought to their doorstep, local farmers are adapting and embracing the change...

by WCCO | May 2nd, 2022

CEO: Market Wagon Growth Accelerated by Pandemic

The chief executive officer of Indianapolis-based Market Wagon says the online farmers market platform was bolstered by the pandemic as farmers and local food producers scrambled to find new ways to g...

by Inside Indiana Business | Apr 27th, 2022

Local e-commerce delivery services help family farms thrive and grow

Grocery delivery has become a convenient way for many to get the products needed for survival. One local company allows you to get locally grown produce delivered right to your door. Market Wagon wor...

by WRTV | Apr 26th, 2022

Market Wagon Hits $10M Sales Milestone

Indianapolis-based Market Wagon is celebrating a milestone in its six-year history. The online farmers marketplace says it has received $10 million in cumulative sales for farmers, chefs and artisans ...

by Inside Indiana Business | Apr 26th, 2022

IU Health, Wunderkind, Market Wagon, RxLightning among winners at Mira Awards

IU Health, Wunderkind Inc., Market Wagon and RxLightning Inc. were among the winners Saturday at TechPoint’s Mira Awards gala, which again took place at the JW Marriott in downtown Indianapolis afte...

by Indianapolis Business Journal | Apr 23rd, 2022

Farmers can help change America's food system--but they can't do it alone

In the United States, more than one-third of all available food goes uneaten due to pre-harvest loss and post-harvest waste, according to the U.S. Department of Agriculture. That's enough to feed the ...

by USA Today | Apr 22nd, 2022

Growing food delivery app shines light on local farmers

With prices still rising from inflation, one food platform with a local branch in Chattanooga believes it can providea solution to aid struggling small farms. The service’s mission? Lead locals to ...

by WDEF | Apr 20th, 2022

With grocery store prices climbing, there's an increased online demand for local farm food

There’s digital demand for local farm food, harvested by inflated prices in the grocery stores. “What’s really becoming expensive is the cost of moving something around the globe,” Market Wag...

by WHP / CBS 21 | Apr 13th, 2022

Midwestern delivery start-up brings the farmers' market to your Metro Detroit doorstep

You can now bring the farmers' market to your doorstep with the help of a Midwestern food delivery hub that delivers all throughout Metro Detroit. In an effort to help small family farmers and artisa...

by WWJ | Apr 13th, 2022

Hollow Oak Farm partners with online farmers market

At Hollow Oak Farm in Berry, the average work day involves a little dirt, a few seedlings, and lots of hard work for farmer Julie Muth. She spends her days planting vegetables like broccoli, lettuce...

by WLEX | Apr 12th, 2022

Local food producers see an increase in demand for local food delivery

Demand for online local food delivery is growing, reaping profits for local farmers, chefs and artisans partnering with Market Wagon. Market Wagon is an online farmers market which delivers almost ev...

by Central Penn Business Journal | Apr 12th, 2022

Birch Creek Farmery is growing, 'because there’s such a demand for well-raised meat'

Spring is always a busy time on a family farm, especially when you raise livestock. March and April are the lambing and goat kidding months and, just like the weather, the process is predictably unpr...

by Pittsburgh Post-Gazette | Apr 4th, 2022

Market Wagon aims to bring the farmer's market to your door

A new service in Kansas City delivers the local farmer's market shopping experience right to your door. Market Wagon delivers to every home in a 17-county region of Kansas and Missouri. Local farm...

by Kansas City Business Journal | Mar 30th, 2022

Waste Not, Want Not

Food banks aren't the only alternative channel for surplus food. In 2017, fourth-generation farmer Nick Carter, owner of Mud Creek Farm in Indianapolis, created another one: Market Wagon, an online fa...

by USA Today | Mar 21st, 2022

Local farmers started selling online during the pandemic. That trend is here to stay

When the pandemic first hit, Maureen Schletzbaum had to figure out how to sell her produce while avoiding human contact. Normally, she’d set up a booth at two different farmers markets near Pleasant...

by Illinois Public Media | Mar 16th, 2022

3.14 Pie Day

Today is National Pie Day. 3/14 could be about math or dessert depending on how you feel. FOX45 went with the dessert option. Owner of Lillian's Southern Box Catering Kenya Jenkins treats our sweet ...

by Fox45 Baltimore | Mar 15th, 2022

Celebrating National Pi Day with Grandma's Kitchen famous recipes

Celebrating National Pi Day with a homemade pie! Amy Noble from Grandma's Kitchen in Marion joins Good Day Columbus with her famous caramel apple pie and how you can place an order through Market Wa...

by Good Day Columbus | Mar 14th, 2022

Pi Day: How to make a gluten-free apple pie

Today is Pi Day...that's 3.14...and to celebrate, we're cooking up some actual pie! Baker Georgina Shipp, owner of Creations by Georgina, shows us her delicious gluten-free apple pie recipe and her t...

by WKEF | Mar 14th, 2022

Market Wagon Is Helping East TN Farmers Expand

Chelsea and Kyle West’s farming adventures began in 2016 with a backyard garden. As many gardeners do, they ended up with more produce than they could eat. So they took their bounty to a little farm...

by City View Magazine | Mar 10th, 2022

Local food producer delivery service here to stay

Pandemic restrictions hit central Illinois food producers hard… But delivery services have helped keep them afloat. Now, many are keeping those services around. Jeffrey and Lauren Brokish, the owne...

by WCIA | Mar 8th, 2022

Columbus chef finds new opportunity with ghost kitchen partnership

After facing difficult times during the pandemic due to losing her job, a central Ohio woman worked hard to find a way to bounce back and live her passion. “At that time, it was more of a scary per...

by Spectrum News Ohio | Mar 7th, 2022

Grainger rancher helps to keep the family farm by selling online

A mom-and-pop cattle ranch in Grainger County is reaping the rewards from the demand for local food and the farm-to-table movement brought on by the COVID-19 pandemic. Allen and Kimberly Keiter, owne...

by The Citizen Tribune | Mar 6th, 2022

Bring the farmers’ market to your doorstep with the Market Wagon app - Medina County farm tells success story

Running a small family farm isn’t easy. One day you’re dealing with the ram that got out; the next a baby lamb is peeing in your kitchen. Selling eggs at your roadside farm stand is easier, until...

by The Cleveland Plain Dealer | Mar 4th, 2022

Market Wagon delivery platform helps farmers and cooks thrive amid the pandemic

A Facebook ad changed Reggie Turner’s life. At the onset of the coronavirus pandemic, she was laid off from her position as a food and beverage manager. She turned to odd jobs, delivering food and ...

by The Columbus Dispatch | Mar 2nd, 2022

She goes from running to running a fourth-generation farm

A longtime runner is now running a century-old farm – with assistance from her family. “My parents help out, and so do cousins, aunts and uncles. We’d never make it work without them,” Teddi ...

by The Observer-Reporter | Feb 26th, 2022

Couple’s dairy operation thrives at local farm

After 200-plus years, a seventh-generation Belle Vernon farm is selling milk directly to consumers again.Jennifer and Jeff Orr took over the old Orr family farm in Washington Township in 2013 and foun...

by Mon Valley Independent | Feb 25th, 2022

Ms. June's Gumbo N' Greens brings authentic Cajun taste to Tennessee

For June Michaux, Ms. June’s Gumbo N’ Greens is many things — a connection to her Cajun heritage, a triumph of starting a business as a veteran and a way to provide for the greater good for soci...

by Main Street Nashville | Feb 24th, 2022

How baking has helped Kathleen Heeter help those with Alzheimer's

Kathy of Kathleen's Kitchen, joined WTOL to talk about her baking fundraiser on Market Wagon to benefit those with Alzheimer's in honor of her mother. [continue reading]...

by WTOL | Feb 23rd, 2022

From Farm To Front Door

Fox 8's David Moss interviewed Market Wagon CEO Nick Carter on New Day Cleveland, then watched as Bluebird Meadows' Chris Blankenship whipped up some egg frittatas using Market Wagon ingredients, incl...

by New Day Cleveland | Feb 23rd, 2022

Kentucky farm unveils bourbon flavored sausage

Bob Anderson, owner of Lost Ash Ridge Farm in Waddy, has unveiled five new homemade, locally-sourced sausage varieties.The product line is headlined by an out-of-the-box creation, Southern Sweet Kentu...

by Fox Lexington | Feb 23rd, 2022

Continental woman baking the most of it

Kathy Heeter is using her baking skills to raise money for Alzheimer’s awareness and research. The Continental woman is supporting the Alzheimer’s Association's "The Longest Day" campaign in cele...

by The Courier | Feb 19th, 2022

A talk with Market Wagon CEO Nick Carter

Market Wagon is a service that helps local farmers and small businesses distribute their products to consumers. The web-based service helps consumers find everything from meat and prepared foods to ve...

by The National Provisioner | Feb 18th, 2022

Viewpoint Roasters sells locally roasted coffee

Local coffee is not just for hipsters anymore. Viewpoint Roasters CEO’s mother has even made the switch from Folgers to viewpoint’s house blend. Liz Duvall says it all began in the middle of the...

by Fox 59 | Feb 17th, 2022

Market Wagon delivers farm-to-table foods 52 weeks a year

Taking a trip to buy locally farmed and produced foods is changing. Now, instead of hopping in the car or on your bike to travel to the farmers market, it comes to you through the Market Wagon app. T...

by KARE11 | Feb 17th, 2022

Small businesses reaching the community through Market Wagon

Local vendors and small businesses including Reggie’s Creations are expanding to reach customers through the Market Wagon! The program delivers to homes in a 14-county region of Central Ohio ever...

by WTTE/WSYX | Feb 16th, 2022

Nashville woman and Air Force veteran hopes gumbo can pave the way for her future

Ms. June” Michaux takes no shortcuts in her cooking, which is appropriate since her journey to becoming a successful business owner as a Black woman was not easy. Seven surgeries after her Air Forc...

by WSMV | Feb 16th, 2022

Stock Up: 3 services that will deliver pantry items

You enjoy eating locally grown food, but you can’t always get to the farmers market? Market Wagon was created for you, delivering local meat, produce, prepared foods and pantry items. Go to the webs...

by The Atlanta Journal-Constitution | Feb 16th, 2022

Market Wagon and CEO Nick Carter both named as finalists for "Best of Tech in Indiana"

Indianapolis-based TechPoint has unveiled the list of nominees for the 23rd annual Mira Awards, honoring the “Best of Tech in Indiana.” This year’s nominees include 76 companies that employ more...

by Inside Indiana Business | Feb 15th, 2022

Nick Carter selected as finalist for Indy’s Best and Brightest

Finalists for the 18th annual Indy’s Best and Brightest event have been announced. Junior Achievement of Central Indiana says the event honors 100 of the region’s most outstanding young profession...

by Inside Indiana Business | Feb 9th, 2022

Can tech save the family farm? E-commerce farmers market plants seeds in Kansas City

An Indianapolis-based startup is planting seeds of change it hopes can enhance the ways growers and producers get their products into the hands of customers. Kansas Citians are harvesting from it in b...

by Startland News | Feb 8th, 2022

University of Tennessee prof puts her research into action selling organic food online

The omicron variant and winter storms continue to hurt supply chains and labor shortages across the nation, and grocery stores in East Tennessee are feeling the effects. The empty aisles and produc...

by Knoxville News Sentinel | Feb 6th, 2022

Finding alternatives to big box grocery stores in response to shortages

Farm-to-front door is the concept behind Market Wagon, a website that offers customers, like Jen Johnson, staple grocery items from local farmers. She heard about the platform online and switched imm...

by Spectrum News 1 Ohio | Feb 5th, 2022

Food Delivery Business Brings Fresh, Local Food To Your Doorstep

Teddi Maslowski of Birch Creek Farmery in Western Pennsylvania was interviewed live on KDKA about Market Wagon and why she joined the online platform. Click here to watch the entire interview. ...

by KDKA | Feb 2nd, 2022

North Country Charcuterie partners with Market Wagon

Good Day Columbus featured North Country Charcuterie on its show Tuesday about its partnership with Market Wagon. Market Wagon is an online ordering and delivery service. It has helped businesses l...

by WTTE/WSYX | Feb 1st, 2022

Market Wagon helping farmers find new customers

INDIANAPOLIS – Nick Carter was looking for new ways to get food grown on his family’s farm to the public when he co-founded Market Wagon – an online farmers market – six years ago. Market Wag...

by Farm World | Jan 28th, 2022

Make Valentine’s Day even sweeter with Becky the Bakester’s signature marshmallow treats

Want to make Valentine’s Day even sweeter? Becky Lane, better known as Becky the Bakester, is offering her signature marshmallows! The gourmet treats are unlike any marshmallow you’ve ever bough...

by Fox 59 | Jan 28th, 2022

Butcher shop run entirely by women pivots during pandemic

WALTON COUNTY, Ga. — Laura Jensen has a thing about pork. “Well, it’s a funny story,” Jensen said. “I’m known as the local pig nerd.” Five years ago on a 10-acre spread in Walton County...

by WSB | Jan 20th, 2022

One Loganville butcher shop is bringing farm fresh food to your front doorstep

In 2017 Laura Jensen and her daughter were diagnosed with an auto-immune disease, leading them to grow more of their food and create Jensen Reserve. Five years later and now the woman-owned and opera...

by WXIA | Jan 19th, 2022

Woman-Owned Business In East Tennessee Caters To New Demand For Local Food

Two Chicks and a Farm in New Market is finding great success by meeting the demands for local food and the farm-to-table movement brought on by the pandemic, according to a news release from Market Wa...

by The Greeneville Sun | Jan 18th, 2022

Farmers courted by tech industry reps

The COVID-19 pandemic was a boon to many local farmers in 2020 who found themselves facing a wave of interest from customers eager to avoid crowded grocery stores and their understocked shelves. It a...

by American Farm Publications | Jan 14th, 2022

Local farms credit new online farmers market service for surviving pandemic

Farmers markets and other types of sales opportunities are one of the largest revenue makers for farmers. An online delivery service is helping farmers continue with sales despite the pandemic closing...

by Spectrum News 1 Ohio | Dec 28th, 2021

Market Wagon delivers fresh, local food

An online farmers market based in the Cleveland area, which reaches a 12-county swath of northeast Ohio, has helped a Salem-area apple orchard get its product to consumers after the COVID-19 pandemic ...

by The Vindicator | Dec 27th, 2021

'This is why we’re here’

A farmer supplier describes Market Wagon as DoorDash for farmers. The company’s CEO and co-founder explains his idea as an online farmers market that delivers to shoppers’ homes. From both farmers...

by Farm Week Now | Dec 9th, 2021

Delivery service helped save local farms

Chris Blankenship is a farmer in Sullivan, he says it’s one of the most rewarding jobs he’s had. “We’re able to offer to our customers a quality product fresh local, they know where it comes ...

by WOIO | Dec 7th, 2021

Market Wagon offers farm fresh delivery to your doorstep

It's all about convenience these days, and an online ordering option is growing its network of local farms across Northeast Ohio to help customers stock up on locally sourced items. Instead of drivin...

by WFMJ | Dec 7th, 2021

Wisconsin cattle farmers helping solve global supply chain crisis

If you’re searching for a solution to a global supply chain crisis exposed by the pandemic last year (and may be ramping up again with the Omicron variant), you don’t have to look very far. In fac...

by WisBusiness | Nov 30th, 2021

How to prepare Thanksgiving dinner for pets

Thanksgiving means good food for you and your four-legged friend, so we’re making Thanksgiving dinner for pets! Justin Fuentes with Paws Up Pet Food joined us with a safe Thanksgiving dinner for pe...

by WBTV | Nov 23rd, 2021

Trust Your LOCAL Supply Chain as the Global Supply Chain Groans Under Pressure, Again

Who can forget the grocery store experience soon after the pandemic began? Store shelves seemingly went empty overnight. Many food products became impossible to find including canned soups and vegetab...

by Nick Carter & Inside Indiana Business | Nov 23rd, 2021

5 Things You Need To Know To Create A Highly Successful E-commerce Business

Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started? My story begins on the farm. I’m a fourth-generation farmer w...

by Authority Magazine | Nov 12th, 2021

Commitment Coffee helps fallen and wounded service members’ families

We’re all about supporting locally-owned small businesses and this one is a no-brainer, especially on Veterans Day. Commitment Coffee was started by retired Naval Officer Brian Lester. It’s speci...

by Fox 2 | Nov 11th, 2021

Veteran turns to farming to grow through PTSD

An Iraq War veteran from West Michigan is using farming to help cope with post-traumatic stress disorder. Justin Bajema, who served in the U.S. Marine Corps, started Rebel Pastures near Rockford with...

by WOOD-TV | Nov 10th, 2021

E-Commerce Farmers Markets Trending

Nick Carter grew up on an Indiana farm, and left for a career in startups. He’s since gone back to the farm with the goal of boosting small farms around the nation with his e-commerce business Marke...

by The Mid-West Farm Report | Nov 9th, 2021

Rock Hill farmers see booming business as they help customers avoid supply chain issues

A Rock Hill farm has found a way to circumvent supply chain issues and make sure food is getting to people -- and the pandemic has made their new business boom overnight.They teamed up with another fa...

by WCNC | Nov 8th, 2021

Vertical farming is the future of agriculture

It’s a different take on the traditional way of farming: Using hydroponics, a New Buffalo business is able to grow up. Growing lettuce, basil, arugula, and Kale, this 8,000-square-foot facility is ...

by WSBT | Oct 28th, 2021

Chester County couple uses new online farmers market to grow small business

A husband and wife team in Chester County recently quit their successful careers to take care of hundreds of cows and pigs on a local farm. The duo does not actually own the farm, but it’s leased ou...

by Fox 46 | Oct 20th, 2021

Columbia-area couple turn job layoff into thriving business

John and Emily Barnes aren’t your average farmers. In fact, Emily jokes that both she and John are the black sheep of their families because no other relative ever had much to do with farming. The i...

by Midlands Biz | Oct 14th, 2021

Shelbyville farmer utilizes online farmers market to sell goods and spend more time with his family

According to the United States Department of Agriculture (USDA) over 75,000 farmers across the Commonwealth call Kentucky home, operating on 13 million acres. Justin Slaughter is taking on a new conc...

by Spectrum News 1 | Oct 12th, 2021

Shop the Farmers Market From Your Couch

Market Wagon, an Indiana-based startup founded in 2016 to help farmers and artisanal food vendors get more products to local customers, has announced the expansion of its services to the Twin Cities ...

by Twin Cities Business | Oct 6th, 2021

Market Wagon app delivers local farm food to any address for $6.95

Instead of going to the farmers market, the farmers market will come to you. Market Wagon, a farm food delivery app, is now operational in seven Minnesota counties, including Hennepin Co. and Ramsey C...

by KARE 11 | Oct 4th, 2021

Hatmaker Homestead shares recipe on Everyday Kentucky

Holli Hatmaker of Hatmaker Homestead shared a delicious fall chili recipe involving her produce as well lamb from Schwartz Meat Company on the set of Everyday Kentucky. [click to watch] ...

by WKYT | Oct 4th, 2021

Market Wagon brings Twin Cities farmers market groceries to customers' doors

An online grocery service that expanded into the Twin Cities on Monday delivers farmers market finds like watermelon radishes, slices of pasture-raised smoked bacon and Waygu New York strip steak stra...

by Star Tribune | Oct 4th, 2021

A farmers market delivered to your door: Online market service expands to Baltimore region

Market Wagon, an online farmers market, has expanded to the Baltimore area and is offering home delivery of produce and products from local farms and food vendors.The startup company is expanding in B...

by The Baltimore Sun | Sep 28th, 2021

Farm to front door: Market Wagon hub extends reach of local farmers market

The benefits of visiting a local farmers market are many — customers can enjoy fresh produce and baked goods, while supporting small businesses.Now, a new online farmers market called Market Wagon i...

by WTOP | Sep 28th, 2021

Market Wagon Opens Local Food Delivery Hub In Maryland

Market Wagon today announced the launch of its online farmers market and delivery service to Baltimore, D.C. and the surrounding area. Consumers now have more ways to order from their favorite local f...

by citybiz | Sep 28th, 2021

What to know about Market Wagon, a new Birmingham metro farmers market delivery service

Loving produce, meat, and dairy from Alabama farmers is easy. What’s not so easy: making it to the local markets where farmers in the state sell their bounty. [continue reading]...

by Alabama Media Group | Sep 19th, 2021

Online farmers market and delivery service Market Wagon enters Birmingham metro

An Indianapolis-based online farmers market and delivery service has entered metro Birmingham. Startup company Market Wagon, which serves as a liaison between farmers and customers, is now accepting ...

by Birmingham Business Journal | Sep 1st, 2021

Market Wagon to expand central Iowans' options for fresh-from-the-farm food delivery

Imagine shopping online, Amazon-style, for fresh produce, dairy product and meat delivered from local Iowa farmers. That’s the goal of Market Wagon, an e-commerce platform that recently expande...

by Des Moines Register | Sep 1st, 2021

How one online farmers market is helping a Des Moines metro farm thrive

What if you could get farm-fresh food like eggs, meat and dairy products delivered right to your door? One Midwest business is doing just that. That business is called Market Wagon. [continue readin...

by WOI-TV | Sep 1st, 2021

Hildebrand Dairy expands reach via partnership with online retailer

Hildebrand Dairy has expanded its online business through a partnership with online grocery delivery service Market Wagon.Farm Store Manager Becca Hauschel said the door-to-door, online, farmers-marke...

by Junction City Union | Aug 23rd, 2021

‘A family affair’: Westfield family raises Idaho pasture pigs in Kansas

One of the reasons Avory Freund fell in love with her husband, Eric, was his sense of adventure and work ethic. Those qualities have led the couple to owning a pig farm in Kansas while living in Westf...

by Current Publishing | Aug 10th, 2021

Robertson County woman turns her idea into a blooming business

A colorful few acres off of Highway 25 in Cross Plains is where Savannah Jo Jones finds tranquility.The area of which the 2018 East Robertson High School graduate — who traditionally goes by ‘Jo�...

by Main Street Nashville | Aug 3rd, 2021

Local farm delivery service launches in the Columbia area

What is perhaps best described as an “online farmers market” launched in the Midlands this month, opening up a new avenue for local farmers to connect with potential customers.Market Wagon, which ...

by The Post and Courier | Jul 23rd, 2021

Online food delivery service brings the farmers market to your door

The company MarketWagon is an online food delivery service with a twist. The service allows consumers to shop directly from local farmers. For CEO and founder Nick Carter, the inspiration behind Ma...

by NBC 26 | Jul 20th, 2021

Market Wagon opens in the Midlands and changes the way people buy local food

Market Wagon announced the launch of its online farmers market and delivery service in the Midlands. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...

by Midlands Biz | Jul 15th, 2021

Produce delivery comes to Central Savannah River Area

Market Wagon on Wednesday announced the launch of its online farmers market and delivery service in the CSRA, offering more ways to order from local farms and artisanal food vendors. The local deliver...

by WRDW-TV | Jul 14th, 2021

Market Wagon makes it easy to shop from local farmers

Fresh from the farm and straight to your front door! Market Wagon’s Nick Carter talks about how you can get fresh food delivered right to your home. [continue reading]...

by WREG Memphis | Jul 12th, 2021

Market Wagon launches in Memphis: Here's how this farm fresh delivery service works

There’s a new way to get farm fresh foods in Memphis. On July 7 Market Wagon announced the launch of its "online farmers market" and delivery service in the Bluff City. The first delivery date wil...

by Commercial Appeal | Jul 9th, 2021

Online farmer’s market now available in Central Pa.

Katie and Gray Turner are living their dream, running Baken Creek Farm in Landisburg, Perry County. But they would love to get their products, like eggs and garden fresh veggies, to even more people.�...

by abc 27 NEWS | Jul 9th, 2021

Online farmers market launches in central Pa.

Can’t make it to the farmers market this week. No problem. A new service will bring fresh items to your door each week. Market Wagon has brought its online farmers market and delivery service to t...

by Penn Live Patriot News | Jun 30th, 2021

Market Wagon launches online local produce, product ordering hub in Chattanooga area

In addition to dealing with weather issues and getting the most yield out of the acres they have, today's independent farmer has to deal with finding ways to get their produce to the consumer. [conti...

by Chattanooga Times Free Press | Jun 29th, 2021

Market Wagon opens a local food delivery hub in Chattanooga

Market Wagon announced the launch of its online farmers market and delivery service in Chattanooga. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...

by The Chattanoogan | Jun 24th, 2021

Market Wagon Columbus connects local farmers and communities 24 hours a day, 7 days a week

Residents of central Ohio have access to local options when shopping for fresh produce and homemade products. Market wagon Columbus, an online farmer’s market that delivers directly to customers�...

by Ohio News Time | Jun 8th, 2021

Online farmers market welcomes $5M investment

Indianapolis-based tech startup Market Wagon says it has just secured a $5 million investment to expand its online farmers market to more than 50 markets by the end of the year. The platform helps fa...

by Inside Indiana Business | May 24th, 2021

Market Wagon masters the logistics of farm to door

Market Wagon CEO Nick Carter wants to democratize the food supply and create an online community between buyers and farmers.The company delivers food directly to the consumers from the farm. A custom...

by Food Delivery News | May 19th, 2021

Market Wagon launches online farmers market in Charlotte

Market Wagon has expanded its online farmers market to Charlotte. That startup provides a way to snag goods from local farms and artisanal food vendors year round. [continue reading]...

by Charlotte Business Journal | May 17th, 2021

Market Wagon expands ‘online farmers market delivery' to Fort Wayne

"Market Wagon announced it is expanding delivery of its online farmers market and delivery service in the Fort Wayne area..." [continue reading]...

by WANE CBS-15 | May 12th, 2021

Mother's Day specials offer sweet, savory

"Market Wagon, an Indianapolis-based online farmers market, has expanded its home delivery in the Fort Wayne area. The delivery area includes DeKalb, Huntington, Allen, Whitley, Wells, Noble, Adams,...

by Journal Gazette | May 12th, 2021

5 acres of food in 80 feet: Urban farmer grows a garden in the heart of Indianapolis

"Vitalis sells his fresh herbs, lettuces and more to people in the community through online platforms such as Market Wagon." [continue reading]...

by Indy Star | May 12th, 2021

Market Wagon expands customer base during the pandemic

While some businesses shrank during the pandemic, others like Market Wagon took off with significant growth. [continue reading]...

by The Pantagraph | May 2nd, 2021

Market Wagon creates new type of farmers market

BLOOMINGTON — As American consumers turn more and more to online grocery shopping, an up-and-coming Indianapolis-based tech startup is seeking to expand Central Illinois farmers' customer base.�...

by The Pantagraph | Apr 30th, 2021

"Online farmers market" makes positive impact in West Michigan

GRAND HAVEN, Mich. — For local farmers and small business owners, the pandemic has been a tough journey. But now, an app is letting them sell their homemade products, bringing the farmer's market ri...

by wzzm 13 abc | Apr 29th, 2021

Russiaville native impacts farming future with market business

Nick Carter's upbringing on a Russiaville farm has informed most of what he's done in one way or another. The entrepreneur has worn many hats, from owning successful tech startups to his current vent...

by Trisha Smith | Apr 28th, 2021

Market Wagon LLC dubbed ‘online farmers market’ opens delivery hub in Green Bay

GREEN BAY, Wis. (WBAY) - An online farmers market is paving the way for local farms and artisanal vendors. Green Bay residents can now enjoy farmers’ market-type items without leaving the comfort of...

by WBAY 2 First Alert | Apr 24th, 2021

All about Milwaukee’s sustainable grocery delivery service

You may have heard of Instacart or Amazon shopping, but there is a new service in town that connects you directly with local farmers and businesses. [continue reading]...

by Milwaukee Magazine | Apr 22nd, 2021

Finding the sweet in the sour: Janet Chen of Mad Maiden Shrub redefines success

Success doesn’t look like it used to for Janet Chen — and that’s great news. [continue reading]...

by The Cap Times | Apr 17th, 2021

Providence Farm puts a twist on traditional farmer's market

Local farmers have struggled during the pandemic trying to get food on your plate. Farmers markets and other distribution spots have had to close, making it even harder on those who like to get food a...

by FOX Carolina News | Apr 15th, 2021

Indiana Grown: Apricot Sun

INDIANAPOLIS (WISH) – Each and every Saturday WISH-TV highlights a local company together with our partners at Indiana Grown. [continue reading]...

by WISH TV 8 | Apr 10th, 2021

Online farmers market now available for delivery for Lexington area

LEXINGTON, Ky. (WTVQ) – An online farmers market is now up and running for the Lexington Area. Market Wagon LLC announced the launch on Thursday that allows more access to local farms and artisanal...

by WTVQ abc 36 | Apr 8th, 2021

Entrepreneur starts hydroponics container farm on vacant urban lot

DeMario Vitalis acquired a $250,000 mortgage from the U.S. Division of Agriculture to get his first container up and working. (IBJ photograph/Eric Realized) [continue reading]...

by Daily Unique Tips | Apr 2nd, 2021

Market Wagon: Why we invested

Consumers today are more aware than ever of where their food comes from, and they are concerned about food safety, transparency, and access to local supply. [continue reading]...

by The Impact Engine | Mar 30th, 2021

EP145: The online farmers market you didn’t know you were missing with Nick Carter

Nick Carter, fourth generation farmer, author of “More Than A Mile: What America Needs From Local Food”, and co-founder and CEO of Market Wagon is on a mission to connect “agra” with “cultur...

by The Produce Moms | Mar 17th, 2021

‘Online farmers market’ Market Wagon opens new delivery hub in Chicago

Market Wagon has launched its online farmers market and delivery service in the Chicago area, offering residents in the Will, Cook, Kendall, McHenry, DeKalb, DuPage, and Kane counties in Illinois, as...

by Trisha Smith | Feb 16th, 2021

Op-ed: Everything else is online, so why not farmers’ markets? The law needs to change

Food brings people together. As a fourth-generation Indiana farmer, Nick Carter has seen the benefits when neighbors meet in local marketplaces, swap recipes, and share experiences. [Continue Reading]...

by Trisha Smith | Feb 10th, 2021

Market Wagon on RFD-TV

Market Wagon on RFD-TV Farm to Fork segment [Learn More]...

by Trisha Smith | Feb 7th, 2021

App helps farmers get their fresh products in more people's hands

"As the COVID-19 pandemic takes a lot of business away from farmers, a new app called Market Wagon is trying to help them expand their reach..." [Continue Reading]...

by Trisha Smith | Jan 28th, 2021

Our Team

We have both the talent and passion to succeed.

Nick Carter

Co-Founder, CEO (and Farmer)

When Nick was 18, the consequences that consolidation and commoditization ("industrial food") had wrought on his family's farm forced Nick to look for a career elsewhere. He left his family's farm over a decade ago and built a career in tech startups. He launched several successful businesses. But, as they say, you can take the boy out of the country, but nothing took the country out of Nick. Today, his path in business has led him right back to the farm, but in a different capacity. Nick's innovations are creating deeper market penetration and distribution channels to the benefit of both small farmers (his dad's included) and the local-food consumers they serve. His tech-startup skills serve Market Wagon well as the company is constantly using technology to re-invent the local food supply chain.

Dan Brunner

Co-Founder, COO (and Resident Genius)

Dan is an experienced entrepreneur with a background in software, logistics, and order fulfillment. During the first dot-com wave 20 years ago, Dan became fascinated with possibilities of food delivery and online grocery shopping. Throughout his career, he has consulted and worked for several businesses creating and optimizing distribution and fulfillment systems for grocers large and small, culminating with a seven-year stint as a VP at Kiva Systems, which was acquired by Amazon. Then, in 2016, Dan met Nick. An "edu-ma-cated" midwesterner with engineering and MBA degrees, Dan brings a trained and analytical eye to the business and distribution operations at Market Wagon. Dan helps Market Wagon to create innovative and cost-effective solutions to local food sourcing and distribution challenges.

Market Wagon