Market Wagon
Local Food. Delivered.
About Us
Who is Market Wagon, and Why?
We favorite Local Food.
More than a market, we're on a mission to enable food producers to thrive in their local markets.
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We are a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Started in Indianapolis in 2016, Market Wagon now operates local food delivery hubs across the Midwest.
Local Food. Delivered.
We bring a farmers market to the doorstep.
We create online farmers markets with delivery to give consumers more access to local food. Our technology and logistics innovations allow farmers and artisans to list and sell their products online with the convenience of e-commerce and fulfill orders with our managed last-mile network.
Our Vision
We are leading the producer-direct food channel (AKA “Local Food”) in the fastest-growing segment of grocery sales, e-commerce.
Market Wagon is committed to serving local farms and food artisans by growing the market for their products with consumer-friendly shopping and delivery services.
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People
Restoring a connection between consumers and the farmers and artisans who produce their food is central to our mission.
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Technology
Every function of our business, from shopping to fulfillment, is tech-enabled using proprietary software and processes developed by our industry-leading team.
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Logistics
Our innovative fulfillment and logistics approaches enable us to operate e-commerce grocery using local suppliers at a scale never before imagined.
Market Wagon in the News
Kroger expands digital farmers market pilot
The pilot allows customers to place orders for a consolidated, scheduled delivery consisting of items from multiple local vendors, leveraging Market Wagon’s supply chain infrastructure. The idea fo...
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Cookie Kits with The Hazelnut Baking Co.
Living Local 15 host Jessica Williams was joined by Jessica Waggoner from The Hazelnut Baking Co. to show how to decorate cookies with a decorating kit for Valentine’s Day as well as her fresh bread...
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5Church’s Baby Kale Salad with kale-lettuce mix from Alo Farms
5Church culinary director Rodney Smith was happy to share the recipe and suggests if you’re making it at home, you could serve this salad as a satisfying lunch or side dish. The restaurant sources ...
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Using eCommerce to support a good cause
Luminary Comity raises money for its nonprofit dinner theatre by selling delicious cookies, rum balls, cocoa mixes and other tasty treats on Market Wagon each week. Stephon Camp talked to WAVE 3 News...
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Kroger Farmers Market powered by Market Wagon introduces new way to shop local in Greater Columbus metro area
COLUMBUS, January 23, 2023 – Kroger Columbus Division, today launched an expansion of its digital farmers market into Columbus, Ohio, in collaboration with Market Wagon. Developed as an e-commerce m...
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Indiana Grown: Roka Farms
Each and every Saturday, WISH-TV highlights a local company together with our partners at Indiana Grown. This week’s guest is owner of Roka Farms, Chad Brandenburg. [continue reading]...
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SweetAbility Bakery inspiring and empowering
The bakery started out of a mission to be inclusive for people of all abilities after a mother daughter duo sought for change. [continue watching]...
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SweetAbility Bakery offers adults with special needs jobs to complement their abilities
A mother's bakery created to give her daughter with special needs a stable job after she left high school is set to expand to employ more adults with special needs. "A lot of families call it falling...
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Ohio teen helps save family’s farm with class project
An Ohio teen saves her family’s dairy farm at the brink of closure with a bright idea that started as a class project. Maggie Matthews’ parents own the New Horizon Farm and the Happy Cows Creamer...
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Knoxville Biz Ticker: Kroger Farmers Market powered by Market Wagon introduces new way to shop local in Knoxville
Kroger Nashville Division, today launched an expansion of its digital farmers market into Knoxville, Tennessee, in collaboration with Market Wagon. Developed as an e-commerce marketplace for local fa...
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Indy's urban gardens train the next generation of community leaders
Two urban gardening projects in Indianapolis are growing much more than fruits and vegetables. In addition to bringing fresh produce to neighborhoods where it is often scarce, the small nonprofits ar...
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Sorce Freshwater sees Copi catching on with consumers
An East Peoria company believes it found a way to tame the exploding population of Asian carp in the Illinois River by getting consumers hooked on new food products made from the prolific fish species...
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Local dairy farm finds success in online sales
New Horizon Farm and Dairy is staying afloat, thanks to a business plan by the operators' then 16 year-old daughter. New Horizon is a family-owned business in Clinton County, who almost closed its do...
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Metamora couple found the future of farming in shipping containers
There’s a growing consensus that the agriculture industry needs to grow more efficiently to benefit both farmers and their consumers and that means tapping into new technologies when it comes to pro...
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How a 16-year-old helped her family's Clinton County farm evolve through e-commerce
After years of prosperity for dairy farmers in Clinton County, the 2000s saw many of them calling it quits or selling their farms. But, in 2019, a 16-year-old helped take her family from planning thei...
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Doubling down on dairy: 16-year-old milks direct to consumer bottling business
New Horizon Farm and Dairy almost called it quits, but thanks to the family's teenage daughter, business is better than ever. "Not a lot of people do dairy farming anymore. For me, it's the quickest...
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American Dairy Association Indiana teams up with Market Wagon
The American Dairy Association Indiana has partnered with online farmers market Market Wagon to promote the delicious farm-fresh offerings from Hoosier dairy farms for the holiday season. Whether it...
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Mokena tiny farm brings fresh foods to impoverished communities
At a south suburban farm, it’s always springtime, even in December. The unique farm uses new farming methods to bring fresh food to impoverished communities. It all started when Derek Drake decide...
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Movable FEAST: Rooted in the community with diversified offerings
It's a café. It's an events venue. It's a market. In operation for over 25 years, Movable FEAST on the northeast side of Indianapolis is many things, all in one delicious package. "In these days ...
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East Peoria fishing company working to increase accessibility to Copi
Each year, an estimated 20 to 50 million Copi fish are being harvested from the Illinois River. Source Freshwater, an East Peoria fishing company, hoped to make a change in consumers’ diets to help...
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Planet CLE: The farmer's market delivered directly to you
Local farmers' markets are one way to get some of the freshest produce, dairy, meats and more. But you are limited by who shows up and how much they bring. There is a way to access many more farms in...
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South suburban hydroponic farm owner seeks to democratize the food system and change the narrative in the Ford Heights neighborhood
If it hadn’t been for the pandemic, Derek Drake would have never discovered his purpose. Furloughed from his job at Northwestern University in 2020, he asked himself: “What’s the right next move...
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Bird flu drives business to East Tenn. turkey farmers
Avian Influenza killed 7.1 million turkeys this year, according to the USDA. With a little more than two weeks left until Thanksgiving, smaller farms are filling the void left by big box stores. “I...
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Big-box supermarkets and small local farmers struggle to make the marriage work
Nine years ago, the woman- and Black-owned Urban Growers Collective secured a great deal selling produce from a Bridgeport farm to Walgreens. At the time, the Deerfield-based drugstore giant was at t...
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Method used by urban farmer to grow fresh food year-round could be used on the Moon one day
Food prices are up — we can all see it, feel it and taste it. And now, some local farmers are taking advantage of innovative practices to get fresh food right to your doorstep. Welcome to the Moon...
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Family-Owned Hydroponic Urban Farm
Derek Drake’s longtime dream was to become an urban farmer and bring fresh produce to his local community. Now he’s doing just that. He joins us now in our Studio 41 kitchen along with his husband...
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Indy's Becky the Bakester shares pie-making tips, talks Thanksgiving preorders
Becky Lane, aka Becky the Bakester, gave us a lesson in pie crust-making and shared her secret ingredient: vodka. Use a half water, half vodka mixture instead of just water, she said. The vodka dries...
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Mokena man grows urban farm in a shipping container in his driveway
Derek Drake decided to think outside the box after losing his job during the pandemic. Or rather, think inside the box -- a 320 square foot shipping container to be exact. "I went down this long sea...
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Nick Carter, Market Wagon CEO and co-founder, recognized as part of 25 Influential People in Produce
The 2022 Packer 25 is our annual tribute to 25 leaders, innovators and agents of change across the fresh produce supply chain. Each year, The Packer invites the produce industry to nominate distinguis...
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Prepared meals can help friends battling illness
October is Breast Cancer Awareness Month. Jeanine from "The City Moms" shared some easy ideas on how to be a supportive friend during this time including by making them food or buying a prepared meal ...
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How Market Wagon gives farmers a new outlet to grow in Chicago
Market Wagon, an Indianapolis-based online farmers marketplace, has given food producers a new outlet since it recently expanded into Chicago. Market Wagon, which was founded in 2016 and opened in Chi...
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'It's my happy place': 22-year-old Wisconsin farmer sees success in the meat industry
A young farmer in Wisconsin is seeing success in seven figures. A local Union Grove farmer started his business at 16 and with a lot of hard work he has found success at just 22-years-old. Justin Mik...
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Becky the Bakester creates unique artisan treats perfect for Halloween
“Becky the Bakester” is not your average baker! They specialize in making unique, artisan treats that you won’t find many other places. Gourmet marshmallows, chocolate confections and handcraft...
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Innovative farm evolves with the times
It’s been 11 years since Mike Hoopengardner and his wife, Kristy Kikly, milked their first goat commercially and made their initial batch of goat cheese at their 57-acre farm in Spiceland, Ind. Kikl...
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Market Wagon, an online farmers market that delivers to you
If you like going to the farmers market but are too busy to go, you are in luck. A local company called Market Wagon is an online farmers market which delivers food to you. Barbie Hahn, owner of That...
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Two Creek Farms creator, age 22, hired 23 summer workers as his meat business soared
Before he even graduated from high school, Justin Miklaszewski of Raymond started his business, Two Creek Farms. Now, he’s 22 and this year graduated from UW-Whitewater and opened his first retail ...
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The Lakehouse Bakery in Chelsea: hand crafted baking with fresh, quality ingredients
Welcome to The Lakehouse Bakery! A place that serves up baked goods that are made with the freshest ingredients and as they say, and serving them with love. It’s a locally-owned and operated bakery...
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Kansas City startup Fattyhead Keto Dough gets big break from Old Shawnee Pizza
Laura Manivong traded a nearly 30-year career in TV news for a keto-friendly food startup in Kansas City. To some, it may seem like an odd leap, but for founder Manivong, it’s personal. Throughou...
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Home-based food vendors reach more customers, thanks to change in Indiana law
Food vendors who work from home are now reaching more customers.It's thanks to the cottage food law that took effect in July, allowing most items to be sold online.The changes allow home-based vendo...
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Bringing The Farmers’ Market Experience To Home Delivery
There is a company called Market Wagon whose basic business concept was to create a localized, on-line, home delivery version of farmers’ markets. It recently ranked in the top 10% of the Inc. 5000...
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Market Wagon celebrates milestone, thanks East Tennesseans
Market Wagon is celebrating the achievement of an important milestone for the local food community in East Tennessee: $1 million in cumulative sales for the farmers, chefs and artisans in and around K...
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How an Indiana Farm Boy Found a Tech Fix For the Food Supply Chain
A fourth-generation Indiana farm kid, Nick Carter, 39, grew up expecting to join the family business. But by the time he was in high school in the late 1990s, he knew that was not a viable option. The...
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Online farmers market, Market Wagon, makes Inc. list of fastest-growing companies
A look at the fastest-growing companies in America reveals that U.S. consumers not only want locally sourced food; they want the convenience of ordering it online. With three-year revenue growth of ...
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An injury changed their lives forever. Now, this Loveland couple grows a farm with love
At Boltz to Nutz Farm, there are 43 chickens. One of them is named Gloria. Gloria is partially paralyzed on one side. Her left leg tilts inward ever since a raccoon bit her under her wing. As she...
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Pittsburgh-area vendors surpass $1M in sales on 'online farmers market' platform Market Wagon
Since launching its service in the region, which consists of 15 counties in western Pennsylvania, West Virginia and Ohio, over 50 vendors have joined the Market Wagon platform, offering over 800 items...
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12-year-old Wellington boy not ‘chicken’ when it comes to running his own farm business(es)
David Beekman is a typical pre-teen. The 12-year-old spends his days playing video games and surfing social media on his phone. He plays with his dog, Lincoln. And he goes to football conditioning pr...
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Market Wagon helps local farmers and other food producers deliver locally sourced food to your doorstep
The demand for locally sourced food is up in Alabama, and local food producers are turning to the online market to deliver the farm right to your front door. The pandemic did some major damage to our...
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12-year old farmer turns passion into e-commerce business
There really isn’t anything David Beekman doesn’t like about farming. “Go out and feed the goats everyday before I even had chickens or pigs,” he said. Growing up on his family-owned Hicko...
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Fresh Grown Farm Products A Click Away
With a simple click of the mouse, you can get just about anything delivered to your front door. So, why should fresh grown farm products be any different? Thanks to an online farmers market called M...
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Market Wagon: Local business takes off as a Grubhub for farmers
Even before Nick Carter and his wife started a farm, he knew he'd need a non-traditional path to market its produce. So in 2016 -- about two years before the Carters started their farm -- Carter start...
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Farm Fresh Produce & Baked Goods Sent to Your Door
Hannah Sadler owner of Grain + Honey Bake Shop showed some of her popular pastries and breads and talked about a way to have her baked goods and more hand-delivered to your front door. Now you don't ...
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How to buy local without leaving the house
An online farmers market is giving local small business owners another way to serve their communities. The founder and CEO of online marketspace Market Wagon, Nick Carter, said the service allows sho...
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Digital demand sparks business for veteran-owned startup bakery
Theresa Mullan is no stranger to battles, serving 13 years in the military. “Nine with the Army and four with the Air Force Reserves,” she told CBS 21 News’ Samantha York. But her lifelong dre...
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Army veteran, National Guardswoman give back through farming
Independence Day is especially significant for one St. Clair County family. Not only are they both committed to agricultural advancements, but they both served our country. Joel Funk is an army veter...
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Kroger partners with Market Wagon on online farmers market
Dozens of Metro area bakers, chefs and farmers are now working with a national supermarket to promote Georgia-grown products. It's helping drive more sales at a time when inflation is forcing many cus...
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Grand Haven-based meal prep service sees growth in partnering with online farmers market
A meal prep service in the Grand Haven area is seeing major growth in its kitchen, which employs young adults with special needs. Founders Mandy Anderson and Aaron Johnson, who both have children wit...
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Website bridges gap for Hoosier farmers hurt by inflation
Farmers across Indiana and the country are scraping by this year because of inflation prices. Many are barely getting by. Some are using new ways to help generate cash flow by selling their products o...
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eCommerce: the future of farming? Pandemic + gas prices = YES
With a world-stopping pandemic combined with astronomical gas prices, Hardworking farmers have seen their fair share of curve balls lately. Many times, their loyal customers who want to support and b...
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'DoorDash for farmers' gains popularity with central Illinois producers
Clint Bland, a Jacksonville-based farmer and merchant, was skeptical of a website called Market Wagon when he first saw a promoter from the company hawk its wares at the Old Capitol Farmers Market...
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Inflation impacting Hoosier farmers, many turning to e-commerce to offset cost
Becker Farms in Mooreland is doing what they can to survive during a time when the cost of everything is going up. Kyle Becker, a 4th generation farmer, said they are turning to e-commerce to offset ...
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Kroger announces partnership with Market Wagon in metro Atlanta
A new Kroger partnership will now give metro Atlanta customers access to more than 60 farms, chefs and artisans in the Atlanta area. Kroger Farmers Market, powered by Market Wagon, offers a uniquely ...
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Gas prices taking a toll on restaurants and food delivery services
As gas prices continue to climb, the pain at the pump is taking a toll on Indiana’s restaurant and delivery services. “Gas prices are absolutely crushing households, and absolutely crushing busin...
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Kroger Launches a Digital Farmers Market Powered by Market Wagon, the new service ups the ante on fresh and local in Atlanta
America's largest grocery retailer is headed to the farmers market. Cincinnati-based The Kroger Co., in partnership with Market Wagon, has launched Kroger Farmers Market, a digital farmers market ...
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Kroger goes live with online farmers market
The Kroger Co. is bringing the farmers market online for selected consumers in Georgia. The nation’s largest supermarket company has launched a digital farmers market in Atlanta in partnership with...
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Missouri business brings the farm to the front door
The concept of Market Wagon is literally bringing the farm to the front door. Established in the middle of the pandemic, more than 55 food producers in the St. Louis area benefit from the food deliver...
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Bloomington community garden expanding with help of local teens
A seven-year-old community garden is getting a boost this year with the help of local teens. Sunnyside Community Garden has been providing local food pantries in Bloomington with quality fresh produc...
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'Meal prep with a purpose': Local kitchen thriving with help of meal delivery service
There are all kinds of national chains that provide meal-prep services that deliver straight to your door, but what about local companies that are doing the same thing? What if their whole mission wa...
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Meet one farmer partnering with Market Wagon to get farm fresh goods right to you
We've talked to the man behind Market Wagon, an online delivery service bringing farm fresh good to your door. Now, we're meeting one of the farmers that partners with the service. Jacob Thomas is the...
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New Online Food Delivery Platform Supports Local Farmers and Fights Inflation
Consumers looking to support area food producers and offset rising inflation now have access to more than 55 local farms, chefs, and artisans via an online local food delivery platform offered by Mark...
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Delicious homemade salsa from Poole Mill Produce and Market Wagon
George Mallet said it best, this homemade salsa is “the best salsa ever in the free world!” While that might be tricky to prove, it’s the local, fresh ingredients that make this salsa stand out ...
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Central Pa. farms are delivering goods straight to your door
What started out as a way to enjoy locally sourced meat and produce directly from the farm to your plate has turned into a movement that better connects farmers to restaurants and consumers. These Yor...
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Online farmer’s market connects St. Louis area farms with new customers
At Theodora Farms in Godfrey, Illinois, they’re battling record-breaking heat this week. The weather is out of their control but what they can control is what they grow and how they reach customers....
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New Delivery Service Brings Minnesota Farm Foods To Your Doorstep
Since 2020, Americans have embraced delivery services like never before. As more people want their meals and groceries brought to their doorstep, local farmers are adapting and embracing the change...
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CEO: Market Wagon Growth Accelerated by Pandemic
The chief executive officer of Indianapolis-based Market Wagon says the online farmers market platform was bolstered by the pandemic as farmers and local food producers scrambled to find new ways to g...
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Local e-commerce delivery services help family farms thrive and grow
Grocery delivery has become a convenient way for many to get the products needed for survival. One local company allows you to get locally grown produce delivered right to your door. Market Wagon wor...
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Market Wagon Hits $10M Sales Milestone
Indianapolis-based Market Wagon is celebrating a milestone in its six-year history. The online farmers marketplace says it has received $10 million in cumulative sales for farmers, chefs and artisans ...
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IU Health, Wunderkind, Market Wagon, RxLightning among winners at Mira Awards
IU Health, Wunderkind Inc., Market Wagon and RxLightning Inc. were among the winners Saturday at TechPoint’s Mira Awards gala, which again took place at the JW Marriott in downtown Indianapolis afte...
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Farmers can help change America's food system--but they can't do it alone
In the United States, more than one-third of all available food goes uneaten due to pre-harvest loss and post-harvest waste, according to the U.S. Department of Agriculture. That's enough to feed the ...
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Growing food delivery app shines light on local farmers
With prices still rising from inflation, one food platform with a local branch in Chattanooga believes it can providea solution to aid struggling small farms. The service’s mission? Lead locals to ...
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With grocery store prices climbing, there's an increased online demand for local farm food
There’s digital demand for local farm food, harvested by inflated prices in the grocery stores. “What’s really becoming expensive is the cost of moving something around the globe,” Market Wag...
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Midwestern delivery start-up brings the farmers' market to your Metro Detroit doorstep
You can now bring the farmers' market to your doorstep with the help of a Midwestern food delivery hub that delivers all throughout Metro Detroit. In an effort to help small family farmers and artisa...
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Hollow Oak Farm partners with online farmers market
At Hollow Oak Farm in Berry, the average work day involves a little dirt, a few seedlings, and lots of hard work for farmer Julie Muth. She spends her days planting vegetables like broccoli, lettuce...
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Local food producers see an increase in demand for local food delivery
Demand for online local food delivery is growing, reaping profits for local farmers, chefs and artisans partnering with Market Wagon. Market Wagon is an online farmers market which delivers almost ev...
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Birch Creek Farmery is growing, 'because there’s such a demand for well-raised meat'
Spring is always a busy time on a family farm, especially when you raise livestock. March and April are the lambing and goat kidding months and, just like the weather, the process is predictably unpr...
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Market Wagon aims to bring the farmer's market to your door
A new service in Kansas City delivers the local farmer's market shopping experience right to your door. Market Wagon delivers to every home in a 17-county region of Kansas and Missouri. Local farm...
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Waste Not, Want Not
Food banks aren't the only alternative channel for surplus food. In 2017, fourth-generation farmer Nick Carter, owner of Mud Creek Farm in Indianapolis, created another one: Market Wagon, an online fa...
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Local farmers started selling online during the pandemic. That trend is here to stay
When the pandemic first hit, Maureen Schletzbaum had to figure out how to sell her produce while avoiding human contact. Normally, she’d set up a booth at two different farmers markets near Pleasant...
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3.14 Pie Day
Today is National Pie Day. 3/14 could be about math or dessert depending on how you feel. FOX45 went with the dessert option. Owner of Lillian's Southern Box Catering Kenya Jenkins treats our sweet ...
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Celebrating National Pi Day with Grandma's Kitchen famous recipes
Celebrating National Pi Day with a homemade pie! Amy Noble from Grandma's Kitchen in Marion joins Good Day Columbus with her famous caramel apple pie and how you can place an order through Market Wa...
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Pi Day: How to make a gluten-free apple pie
Today is Pi Day...that's 3.14...and to celebrate, we're cooking up some actual pie! Baker Georgina Shipp, owner of Creations by Georgina, shows us her delicious gluten-free apple pie recipe and her t...
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Market Wagon Is Helping East TN Farmers Expand
Chelsea and Kyle West’s farming adventures began in 2016 with a backyard garden. As many gardeners do, they ended up with more produce than they could eat. So they took their bounty to a little farm...
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Local food producer delivery service here to stay
Pandemic restrictions hit central Illinois food producers hard… But delivery services have helped keep them afloat. Now, many are keeping those services around. Jeffrey and Lauren Brokish, the owne...
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Columbus chef finds new opportunity with ghost kitchen partnership
After facing difficult times during the pandemic due to losing her job, a central Ohio woman worked hard to find a way to bounce back and live her passion. “At that time, it was more of a scary per...
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Grainger rancher helps to keep the family farm by selling online
A mom-and-pop cattle ranch in Grainger County is reaping the rewards from the demand for local food and the farm-to-table movement brought on by the COVID-19 pandemic. Allen and Kimberly Keiter, owne...
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Bring the farmers’ market to your doorstep with the Market Wagon app - Medina County farm tells success story
Running a small family farm isn’t easy. One day you’re dealing with the ram that got out; the next a baby lamb is peeing in your kitchen. Selling eggs at your roadside farm stand is easier, until...
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Market Wagon delivery platform helps farmers and cooks thrive amid the pandemic
A Facebook ad changed Reggie Turner’s life. At the onset of the coronavirus pandemic, she was laid off from her position as a food and beverage manager. She turned to odd jobs, delivering food and ...
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She goes from running to running a fourth-generation farm
A longtime runner is now running a century-old farm – with assistance from her family. “My parents help out, and so do cousins, aunts and uncles. We’d never make it work without them,” Teddi ...
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Couple’s dairy operation thrives at local farm
After 200-plus years, a seventh-generation Belle Vernon farm is selling milk directly to consumers again.Jennifer and Jeff Orr took over the old Orr family farm in Washington Township in 2013 and foun...
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Ms. June's Gumbo N' Greens brings authentic Cajun taste to Tennessee
For June Michaux, Ms. June’s Gumbo N’ Greens is many things — a connection to her Cajun heritage, a triumph of starting a business as a veteran and a way to provide for the greater good for soci...
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How baking has helped Kathleen Heeter help those with Alzheimer's
Kathy of Kathleen's Kitchen, joined WTOL to talk about her baking fundraiser on Market Wagon to benefit those with Alzheimer's in honor of her mother. [continue reading]...
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From Farm To Front Door
Fox 8's David Moss interviewed Market Wagon CEO Nick Carter on New Day Cleveland, then watched as Bluebird Meadows' Chris Blankenship whipped up some egg frittatas using Market Wagon ingredients, incl...
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Kentucky farm unveils bourbon flavored sausage
Bob Anderson, owner of Lost Ash Ridge Farm in Waddy, has unveiled five new homemade, locally-sourced sausage varieties.The product line is headlined by an out-of-the-box creation, Southern Sweet Kentu...
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Continental woman baking the most of it
Kathy Heeter is using her baking skills to raise money for Alzheimer’s awareness and research. The Continental woman is supporting the Alzheimer’s Association's "The Longest Day" campaign in cele...
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A talk with Market Wagon CEO Nick Carter
Market Wagon is a service that helps local farmers and small businesses distribute their products to consumers. The web-based service helps consumers find everything from meat and prepared foods to ve...
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Viewpoint Roasters sells locally roasted coffee
Local coffee is not just for hipsters anymore. Viewpoint Roasters CEO’s mother has even made the switch from Folgers to viewpoint’s house blend. Liz Duvall says it all began in the middle of the...
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Market Wagon delivers farm-to-table foods 52 weeks a year
Taking a trip to buy locally farmed and produced foods is changing. Now, instead of hopping in the car or on your bike to travel to the farmers market, it comes to you through the Market Wagon app. T...
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Small businesses reaching the community through Market Wagon
Local vendors and small businesses including Reggie’s Creations are expanding to reach customers through the Market Wagon! The program delivers to homes in a 14-county region of Central Ohio ever...
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Nashville woman and Air Force veteran hopes gumbo can pave the way for her future
Ms. June” Michaux takes no shortcuts in her cooking, which is appropriate since her journey to becoming a successful business owner as a Black woman was not easy. Seven surgeries after her Air Forc...
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Stock Up: 3 services that will deliver pantry items
You enjoy eating locally grown food, but you can’t always get to the farmers market? Market Wagon was created for you, delivering local meat, produce, prepared foods and pantry items. Go to the webs...
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Market Wagon and CEO Nick Carter both named as finalists for "Best of Tech in Indiana"
Indianapolis-based TechPoint has unveiled the list of nominees for the 23rd annual Mira Awards, honoring the “Best of Tech in Indiana.” This year’s nominees include 76 companies that employ more...
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Nick Carter selected as finalist for Indy’s Best and Brightest
Finalists for the 18th annual Indy’s Best and Brightest event have been announced. Junior Achievement of Central Indiana says the event honors 100 of the region’s most outstanding young profession...
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Can tech save the family farm? E-commerce farmers market plants seeds in Kansas City
An Indianapolis-based startup is planting seeds of change it hopes can enhance the ways growers and producers get their products into the hands of customers. Kansas Citians are harvesting from it in b...
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University of Tennessee prof puts her research into action selling organic food online
The omicron variant and winter storms continue to hurt supply chains and labor shortages across the nation, and grocery stores in East Tennessee are feeling the effects. The empty aisles and produc...
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Finding alternatives to big box grocery stores in response to shortages
Farm-to-front door is the concept behind Market Wagon, a website that offers customers, like Jen Johnson, staple grocery items from local farmers. She heard about the platform online and switched imm...
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Food Delivery Business Brings Fresh, Local Food To Your Doorstep
Teddi Maslowski of Birch Creek Farmery in Western Pennsylvania was interviewed live on KDKA about Market Wagon and why she joined the online platform. Click here to watch the entire interview. ...
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North Country Charcuterie partners with Market Wagon
Good Day Columbus featured North Country Charcuterie on its show Tuesday about its partnership with Market Wagon. Market Wagon is an online ordering and delivery service. It has helped businesses l...
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Market Wagon helping farmers find new customers
INDIANAPOLIS – Nick Carter was looking for new ways to get food grown on his family’s farm to the public when he co-founded Market Wagon – an online farmers market – six years ago. Market Wag...
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Make Valentine’s Day even sweeter with Becky the Bakester’s signature marshmallow treats
Want to make Valentine’s Day even sweeter? Becky Lane, better known as Becky the Bakester, is offering her signature marshmallows! The gourmet treats are unlike any marshmallow you’ve ever bough...
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Butcher shop run entirely by women pivots during pandemic
WALTON COUNTY, Ga. — Laura Jensen has a thing about pork. “Well, it’s a funny story,” Jensen said. “I’m known as the local pig nerd.” Five years ago on a 10-acre spread in Walton County...
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One Loganville butcher shop is bringing farm fresh food to your front doorstep
In 2017 Laura Jensen and her daughter were diagnosed with an auto-immune disease, leading them to grow more of their food and create Jensen Reserve. Five years later and now the woman-owned and opera...
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Woman-Owned Business In East Tennessee Caters To New Demand For Local Food
Two Chicks and a Farm in New Market is finding great success by meeting the demands for local food and the farm-to-table movement brought on by the pandemic, according to a news release from Market Wa...
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Farmers courted by tech industry reps
The COVID-19 pandemic was a boon to many local farmers in 2020 who found themselves facing a wave of interest from customers eager to avoid crowded grocery stores and their understocked shelves. It a...
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Local farms credit new online farmers market service for surviving pandemic
Farmers markets and other types of sales opportunities are one of the largest revenue makers for farmers. An online delivery service is helping farmers continue with sales despite the pandemic closing...
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Market Wagon delivers fresh, local food
An online farmers market based in the Cleveland area, which reaches a 12-county swath of northeast Ohio, has helped a Salem-area apple orchard get its product to consumers after the COVID-19 pandemic ...
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'This is why we’re here’
A farmer supplier describes Market Wagon as DoorDash for farmers. The company’s CEO and co-founder explains his idea as an online farmers market that delivers to shoppers’ homes. From both farmers...
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Delivery service helped save local farms
Chris Blankenship is a farmer in Sullivan, he says it’s one of the most rewarding jobs he’s had. “We’re able to offer to our customers a quality product fresh local, they know where it comes ...
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Market Wagon offers farm fresh delivery to your doorstep
It's all about convenience these days, and an online ordering option is growing its network of local farms across Northeast Ohio to help customers stock up on locally sourced items. Instead of drivin...
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Wisconsin cattle farmers helping solve global supply chain crisis
If you’re searching for a solution to a global supply chain crisis exposed by the pandemic last year (and may be ramping up again with the Omicron variant), you don’t have to look very far. In fac...
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How to prepare Thanksgiving dinner for pets
Thanksgiving means good food for you and your four-legged friend, so we’re making Thanksgiving dinner for pets! Justin Fuentes with Paws Up Pet Food joined us with a safe Thanksgiving dinner for pe...
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Trust Your LOCAL Supply Chain as the Global Supply Chain Groans Under Pressure, Again
Who can forget the grocery store experience soon after the pandemic began? Store shelves seemingly went empty overnight. Many food products became impossible to find including canned soups and vegetab...
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5 Things You Need To Know To Create A Highly Successful E-commerce Business
Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started? My story begins on the farm. I’m a fourth-generation farmer w...
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Commitment Coffee helps fallen and wounded service members’ families
We’re all about supporting locally-owned small businesses and this one is a no-brainer, especially on Veterans Day. Commitment Coffee was started by retired Naval Officer Brian Lester. It’s speci...
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Veteran turns to farming to grow through PTSD
An Iraq War veteran from West Michigan is using farming to help cope with post-traumatic stress disorder. Justin Bajema, who served in the U.S. Marine Corps, started Rebel Pastures near Rockford with...
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E-Commerce Farmers Markets Trending
Nick Carter grew up on an Indiana farm, and left for a career in startups. He’s since gone back to the farm with the goal of boosting small farms around the nation with his e-commerce business Marke...
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Rock Hill farmers see booming business as they help customers avoid supply chain issues
A Rock Hill farm has found a way to circumvent supply chain issues and make sure food is getting to people -- and the pandemic has made their new business boom overnight.They teamed up with another fa...
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Vertical farming is the future of agriculture
It’s a different take on the traditional way of farming: Using hydroponics, a New Buffalo business is able to grow up. Growing lettuce, basil, arugula, and Kale, this 8,000-square-foot facility is ...
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Chester County couple uses new online farmers market to grow small business
A husband and wife team in Chester County recently quit their successful careers to take care of hundreds of cows and pigs on a local farm. The duo does not actually own the farm, but it’s leased ou...
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Columbia-area couple turn job layoff into thriving business
John and Emily Barnes aren’t your average farmers. In fact, Emily jokes that both she and John are the black sheep of their families because no other relative ever had much to do with farming. The i...
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Shelbyville farmer utilizes online farmers market to sell goods and spend more time with his family
According to the United States Department of Agriculture (USDA) over 75,000 farmers across the Commonwealth call Kentucky home, operating on 13 million acres. Justin Slaughter is taking on a new conc...
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Shop the Farmers Market From Your Couch
Market Wagon, an Indiana-based startup founded in 2016 to help farmers and artisanal food vendors get more products to local customers, has announced the expansion of its services to the Twin Cities ...
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Market Wagon app delivers local farm food to any address for $6.95
Instead of going to the farmers market, the farmers market will come to you. Market Wagon, a farm food delivery app, is now operational in seven Minnesota counties, including Hennepin Co. and Ramsey C...
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Hatmaker Homestead shares recipe on Everyday Kentucky
Holli Hatmaker of Hatmaker Homestead shared a delicious fall chili recipe involving her produce as well lamb from Schwartz Meat Company on the set of Everyday Kentucky. [click to watch] ...
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Market Wagon brings Twin Cities farmers market groceries to customers' doors
An online grocery service that expanded into the Twin Cities on Monday delivers farmers market finds like watermelon radishes, slices of pasture-raised smoked bacon and Waygu New York strip steak stra...
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A farmers market delivered to your door: Online market service expands to Baltimore region
Market Wagon, an online farmers market, has expanded to the Baltimore area and is offering home delivery of produce and products from local farms and food vendors.The startup company is expanding in B...
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Farm to front door: Market Wagon hub extends reach of local farmers market
The benefits of visiting a local farmers market are many — customers can enjoy fresh produce and baked goods, while supporting small businesses.Now, a new online farmers market called Market Wagon i...
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Market Wagon Opens Local Food Delivery Hub In Maryland
Market Wagon today announced the launch of its online farmers market and delivery service to Baltimore, D.C. and the surrounding area. Consumers now have more ways to order from their favorite local f...
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What to know about Market Wagon, a new Birmingham metro farmers market delivery service
Loving produce, meat, and dairy from Alabama farmers is easy. What’s not so easy: making it to the local markets where farmers in the state sell their bounty. [continue reading]...
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Online farmers market and delivery service Market Wagon enters Birmingham metro
An Indianapolis-based online farmers market and delivery service has entered metro Birmingham. Startup company Market Wagon, which serves as a liaison between farmers and customers, is now accepting ...
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Market Wagon to expand central Iowans' options for fresh-from-the-farm food delivery
Imagine shopping online, Amazon-style, for fresh produce, dairy product and meat delivered from local Iowa farmers. That’s the goal of Market Wagon, an e-commerce platform that recently expande...
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How one online farmers market is helping a Des Moines metro farm thrive
What if you could get farm-fresh food like eggs, meat and dairy products delivered right to your door? One Midwest business is doing just that. That business is called Market Wagon. [continue readin...
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Hildebrand Dairy expands reach via partnership with online retailer
Hildebrand Dairy has expanded its online business through a partnership with online grocery delivery service Market Wagon.Farm Store Manager Becca Hauschel said the door-to-door, online, farmers-marke...
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‘A family affair’: Westfield family raises Idaho pasture pigs in Kansas
One of the reasons Avory Freund fell in love with her husband, Eric, was his sense of adventure and work ethic. Those qualities have led the couple to owning a pig farm in Kansas while living in Westf...
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Robertson County woman turns her idea into a blooming business
A colorful few acres off of Highway 25 in Cross Plains is where Savannah Jo Jones finds tranquility.The area of which the 2018 East Robertson High School graduate — who traditionally goes by ‘Jo...
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Local farm delivery service launches in the Columbia area
What is perhaps best described as an “online farmers market” launched in the Midlands this month, opening up a new avenue for local farmers to connect with potential customers.Market Wagon, which ...
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Online food delivery service brings the farmers market to your door
The company MarketWagon is an online food delivery service with a twist. The service allows consumers to shop directly from local farmers. For CEO and founder Nick Carter, the inspiration behind Ma...
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Market Wagon opens in the Midlands and changes the way people buy local food
Market Wagon announced the launch of its online farmers market and delivery service in the Midlands. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...
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Produce delivery comes to Central Savannah River Area
Market Wagon on Wednesday announced the launch of its online farmers market and delivery service in the CSRA, offering more ways to order from local farms and artisanal food vendors. The local deliver...
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Market Wagon makes it easy to shop from local farmers
Fresh from the farm and straight to your front door! Market Wagon’s Nick Carter talks about how you can get fresh food delivered right to your home. [continue reading]...
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Market Wagon launches in Memphis: Here's how this farm fresh delivery service works
There’s a new way to get farm fresh foods in Memphis. On July 7 Market Wagon announced the launch of its "online farmers market" and delivery service in the Bluff City. The first delivery date wil...
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Online farmer’s market now available in Central Pa.
Katie and Gray Turner are living their dream, running Baken Creek Farm in Landisburg, Perry County. But they would love to get their products, like eggs and garden fresh veggies, to even more people....
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Online farmers market launches in central Pa.
Can’t make it to the farmers market this week. No problem. A new service will bring fresh items to your door each week. Market Wagon has brought its online farmers market and delivery service to t...
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Market Wagon launches online local produce, product ordering hub in Chattanooga area
In addition to dealing with weather issues and getting the most yield out of the acres they have, today's independent farmer has to deal with finding ways to get their produce to the consumer. [conti...
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Market Wagon opens a local food delivery hub in Chattanooga
Market Wagon announced the launch of its online farmers market and delivery service in Chattanooga. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...
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Market Wagon Columbus connects local farmers and communities 24 hours a day, 7 days a week
Residents of central Ohio have access to local options when shopping for fresh produce and homemade products. Market wagon Columbus, an online farmer’s market that delivers directly to customers...
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Online farmers market welcomes $5M investment
Indianapolis-based tech startup Market Wagon says it has just secured a $5 million investment to expand its online farmers market to more than 50 markets by the end of the year. The platform helps fa...
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Market Wagon masters the logistics of farm to door
Market Wagon CEO Nick Carter wants to democratize the food supply and create an online community between buyers and farmers.The company delivers food directly to the consumers from the farm. A custom...
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Market Wagon launches online farmers market in Charlotte
Market Wagon has expanded its online farmers market to Charlotte. That startup provides a way to snag goods from local farms and artisanal food vendors year round. [continue reading]...
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Market Wagon expands ‘online farmers market delivery' to Fort Wayne
"Market Wagon announced it is expanding delivery of its online farmers market and delivery service in the Fort Wayne area..." [continue reading]...
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Mother's Day specials offer sweet, savory
"Market Wagon, an Indianapolis-based online farmers market, has expanded its home delivery in the Fort Wayne area. The delivery area includes DeKalb, Huntington, Allen, Whitley, Wells, Noble, Adams,...
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5 acres of food in 80 feet: Urban farmer grows a garden in the heart of Indianapolis
"Vitalis sells his fresh herbs, lettuces and more to people in the community through online platforms such as Market Wagon." [continue reading]...
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Market Wagon expands customer base during the pandemic
While some businesses shrank during the pandemic, others like Market Wagon took off with significant growth. [continue reading]...
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Market Wagon creates new type of farmers market
BLOOMINGTON — As American consumers turn more and more to online grocery shopping, an up-and-coming Indianapolis-based tech startup is seeking to expand Central Illinois farmers' customer base....
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"Online farmers market" makes positive impact in West Michigan
GRAND HAVEN, Mich. — For local farmers and small business owners, the pandemic has been a tough journey. But now, an app is letting them sell their homemade products, bringing the farmer's market ri...
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Russiaville native impacts farming future with market business
Nick Carter's upbringing on a Russiaville farm has informed most of what he's done in one way or another. The entrepreneur has worn many hats, from owning successful tech startups to his current vent...
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Market Wagon LLC dubbed ‘online farmers market’ opens delivery hub in Green Bay
GREEN BAY, Wis. (WBAY) - An online farmers market is paving the way for local farms and artisanal vendors. Green Bay residents can now enjoy farmers’ market-type items without leaving the comfort of...
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All about Milwaukee’s sustainable grocery delivery service
You may have heard of Instacart or Amazon shopping, but there is a new service in town that connects you directly with local farmers and businesses. [continue reading]...
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Finding the sweet in the sour: Janet Chen of Mad Maiden Shrub redefines success
Success doesn’t look like it used to for Janet Chen — and that’s great news. [continue reading]...
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Providence Farm puts a twist on traditional farmer's market
Local farmers have struggled during the pandemic trying to get food on your plate. Farmers markets and other distribution spots have had to close, making it even harder on those who like to get food a...
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Indiana Grown: Apricot Sun
INDIANAPOLIS (WISH) – Each and every Saturday WISH-TV highlights a local company together with our partners at Indiana Grown. [continue reading]...
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Online farmers market now available for delivery for Lexington area
LEXINGTON, Ky. (WTVQ) – An online farmers market is now up and running for the Lexington Area. Market Wagon LLC announced the launch on Thursday that allows more access to local farms and artisanal...
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Entrepreneur starts hydroponics container farm on vacant urban lot
DeMario Vitalis acquired a $250,000 mortgage from the U.S. Division of Agriculture to get his first container up and working. (IBJ photograph/Eric Realized) [continue reading]...
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Market Wagon: Why we invested
Consumers today are more aware than ever of where their food comes from, and they are concerned about food safety, transparency, and access to local supply. [continue reading]...
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EP145: The online farmers market you didn’t know you were missing with Nick Carter
Nick Carter, fourth generation farmer, author of “More Than A Mile: What America Needs From Local Food”, and co-founder and CEO of Market Wagon is on a mission to connect “agra” with “cultur...
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‘Online farmers market’ Market Wagon opens new delivery hub in Chicago
Market Wagon has launched its online farmers market and delivery service in the Chicago area, offering residents in the Will, Cook, Kendall, McHenry, DeKalb, DuPage, and Kane counties in Illinois, as...
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Op-ed: Everything else is online, so why not farmers’ markets? The law needs to change
Food brings people together. As a fourth-generation Indiana farmer, Nick Carter has seen the benefits when neighbors meet in local marketplaces, swap recipes, and share experiences. [Continue Reading]...
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App helps farmers get their fresh products in more people's hands
"As the COVID-19 pandemic takes a lot of business away from farmers, a new app called Market Wagon is trying to help them expand their reach..." [Continue Reading]...
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Our Team
We have both the talent and passion to succeed.
Nick Carter
Co-Founder, CEO (and Farmer)
Dan Brunner
Co-Founder, COO (and Resident Genius)
