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Market Wagon
Market Wagon

Local Food. Delivered.

About Us

Who is Market Wagon, and Why?

We favorite Local Food.

More than a market, we're on a mission to enable food producers to thrive in their local markets.

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We are a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Started in Indianapolis in 2016, Market Wagon now operates local food delivery hubs across the Midwest.

Local Food. Delivered.

We bring a farmers market to the doorstep.

We create online farmers markets with delivery to give consumers more access to local food. Our technology and logistics innovations allow farmers and artisans to list and sell their products online with the convenience of e-commerce and fulfill orders with our managed last-mile network.

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Our Vision

We are leading the producer-direct food channel (AKA “Local Food”) in the fastest-growing segment of grocery sales, e-commerce.

Market Wagon is committed to serving local farms and food artisans by growing the market for their products with consumer-friendly shopping and delivery services.

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People

Restoring a connection between consumers and the farmers and artisans who produce their food is central to our mission.

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Technology

Every function of our business, from shopping to fulfillment, is tech-enabled using proprietary software and processes developed by our industry-leading team.

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Logistics

Our innovative fulfillment and logistics approaches enable us to operate e-commerce grocery using local suppliers at a scale never before imagined.

Market Wagon in the News

Delivering Local Food

Our Team

We have both the talent and passion to succeed.


Nick Carter
Nick Carter
Co-Founder, CEO (and Farmer)

When Nick was 18, the consequences that consolidation and commoditization ("industrial food") had wrought on his family's farm forced Nick to look for a career elsewhere. He left his family's farm over a decade ago and built a career in tech startups. He launched several successful businesses. But, as they say, you can take the boy out of the country, but nothing took the country out of Nick. Today, his path in business has led him right back to the farm, but in a different capacity. Nick's innovations are creating deeper market penetration and distribution channels to the benefit of both small farmers (his dad's included) and the local-food consumers they serve. His tech-startup skills serve Market Wagon well as the company is constantly using technology to re-invent the local food supply chain.

Dan Brunner
Dan Brunner
Co-Founder, COO (and Resident Genius)

Dan is an experienced entrepreneur with a background in software, logistics, and order fulfillment. During the first dot-com wave 20 years ago, Dan became fascinated with possibilities of food delivery and online grocery shopping. Throughout his career, he has consulted and worked for several businesses creating and optimizing distribution and fulfillment systems for grocers large and small, culminating with a seven-year stint as a VP at Kiva Systems, which was acquired by Amazon. Then, in 2016, Dan met Nick. An "edu-ma-cated" midwesterner with engineering and MBA degrees, Dan brings a trained and analytical eye to the business and distribution operations at Market Wagon. Dan helps Market Wagon to create innovative and cost-effective solutions to local food sourcing and distribution challenges.

Ryan Thomas
Ryan Thomas
Director of Operations (and peerless networker)

Ryan is a self-declared foodie. An avid shopper at local farmers markets, his love of local food began on his grandfather's farm. After college, Ryan began a restaurant career where he became general manager at Chipotle, his first foray into responsible sourcing. Today, Ryan leads the Market Wagon initiatives to launch local online markets by recruiting, training, and supporting local market managers and delivery hosts. He's also actively involved in managing the day-to-day operations of our flagship market, the Central Indiana hub, and interacts with customers daily as our social media guru.