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About Us

Who is Market Wagon, and Why?

We Local Food.

More than a market, we're on a mission to enable food producers to thrive in their local markets.

We are a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Started in Indianapolis in 2016, Market Wagon now operates local food delivery hubs across the Midwest.

Local Food. Delivered.

We bring a farmers market to the doorstep.

We create online farmers markets with delivery to give consumers more access to local food. Our technology and logistics innovations allow farmers and artisans to list and sell their products online with the convenience of e-commerce and fulfill orders with our managed last-mile network.

Our Vision

We are leading the producer-direct food channel (AKA “Local Food”) in the fastest-growing segment of grocery sales, e-commerce.

Market Wagon is committed to serving local farms and food artisans by growing the market for their products with consumer-friendly shopping and delivery services.

People

Restoring a connection between consumers and the farmers and artisans who produce their food is central to our mission.

Technology

Every function of our business, from shopping to fulfillment, is tech-enabled using proprietary software and processes developed by our industry-leading team.

Logistics

Our innovative fulfillment and logistics approaches enable us to operate e-commerce grocery using local suppliers at a scale never before imagined.

Market Wagon in the News

How to prepare Thanksgiving dinner for pets

Thanksgiving means good food for you and your four-legged friend, so we’re making Thanksgiving dinner for pets!Justin Fuentes with Paws Up Pet Food joined us with a safe Thanksgiving dinner for pets...

by WBTV | Nov 23rd, 2021

Trust Your LOCAL Supply Chain as the Global Supply Chain Groans Under Pressure, Again

Who can forget the grocery store experience soon after the pandemic began? Store shelves seemingly went empty overnight. Many food products became impossible to find including canned soups and vegetab...

by Nick Carter & Inside Indiana Business | Nov 23rd, 2021

5 Things You Need To Know To Create A Highly Successful E-commerce Business

Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?Mystory begins on the farm. I’m a fourth-generation farmer who ...

by Authority Magazine | Nov 12th, 2021

Commitment Coffee helps fallen and wounded service members’ families

We’re all about supporting locally-owned small businesses and this one is a no-brainer, especially on Veterans Day.Commitment Coffee was started by retired Naval Officer Brian Lester. It’s special...

by Fox 2 | Nov 11th, 2021

Veteran turns to farming to grow through PTSD

An Iraq War veteran from West Michigan is using farming to help cope with post-traumatic stress disorder.Justin Bajema, who served in the U.S. Marine Corps, started Rebel Pastures near Rockford with h...

by WOOD-TV | Nov 10th, 2021

E-Commerce Farmers Markets Trending

Nick Carter grew up on an Indiana farm, and left for a career in startups. He’s since gone back to the farm with the goal of boosting small farms around the nation with his e-commerce business Marke...

by The Mid-West Farm Report | Nov 9th, 2021

Rock Hill farmers see booming business as they help customers avoid supply chain issues

A Rock Hill farm has found a way to circumvent supply chain issues and make sure food is getting to people -- and the pandemic has made their new business boom overnight.They teamed up with another fa...

by WCNC | Nov 8th, 2021

Vertical farming is the future of agriculture

It’s a different take on the traditional way of farming: Using hydroponics, a New Buffalo business is able to grow up. Growing lettuce, basil, arugula, and Kale, this 8,000-square-foot facility is ...

by WSBT | Oct 28th, 2021

Chester County couple uses new online farmers market to grow small business

A husband and wife team in Chester County recently quit their successful careers to take care of hundreds of cows and pigs on a local farm. The duo does not actually own the farm, but it’s leased ou...

by Fox 46 | Oct 20th, 2021

Columbia-area couple turn job layoff into thriving business

John and Emily Barnes aren’t your average farmers. In fact, Emily jokes that both she and John are the black sheep of their families because no other relative ever had much to do with farming. The i...

by Midlands Biz | Oct 14th, 2021

Shelbyville farmer utilizes online farmers market to sell goods and spend more time with his family

According to the United States Department of Agriculture (USDA) over 75,000 farmers across the Commonwealth call Kentucky home, operating on 13 million acres. Justin Slaughter is taking on a new conc...

by Spectrum News 1 | Oct 12th, 2021

Shop the Farmers Market From Your Couch

Market Wagon, an Indiana-based startup founded in 2016 to help farmers and artisanal food vendors get more products to local customers, has announced the expansion of its services to the Twin Cities ...

by Twin Cities Business | Oct 6th, 2021

Market Wagon app delivers local farm food to any address for $6.95

Instead of going to the farmers market, the farmers market will come to you. Market Wagon, a farm food delivery app, is now operational in seven Minnesota counties, including Hennepin Co. and Ramsey C...

by KARE 11 | Oct 4th, 2021

Hatmaker Homestead shares recipe on Everyday Kentucky

Holli Hatmaker of Hatmaker Homestead shared a delicious fall chili recipe involving her produce as well lamb from Schwartz Meat Company on the set of Everyday Kentucky. [click to watch] ...

by WKYT | Oct 4th, 2021

Market Wagon brings Twin Cities farmers market groceries to customers' doors

An online grocery service that expanded into the Twin Cities on Monday delivers farmers market finds like watermelon radishes, slices of pasture-raised smoked bacon and Waygu New York strip steak stra...

by Star Tribune | Oct 4th, 2021

A farmers market delivered to your door: Online market service expands to Baltimore region

Market Wagon, an online farmers market, has expanded to the Baltimore area and is offering home delivery of produce and products from local farms and food vendors.The startup company is expanding in B...

by The Baltimore Sun | Sep 28th, 2021

Farm to front door: Market Wagon hub extends reach of local farmers market

The benefits of visiting a local farmers market are many — customers can enjoy fresh produce and baked goods, while supporting small businesses.Now, a new online farmers market called Market Wagon i...

by WTOP | Sep 28th, 2021

Market Wagon Opens Local Food Delivery Hub In Maryland

Market Wagon today announced the launch of its online farmers market and delivery service to Baltimore, D.C. and the surrounding area. Consumers now have more ways to order from their favorite local f...

by citybiz | Sep 28th, 2021

What to know about Market Wagon, a new Birmingham metro farmers market delivery service

Loving produce, meat, and dairy from Alabama farmers is easy. What’s not so easy: making it to the local markets where farmers in the state sell their bounty. [continue reading]...

by Alabama Media Group | Sep 19th, 2021

Online farmers market and delivery service Market Wagon enters Birmingham metro

An Indianapolis-based online farmers market and delivery service has entered metro Birmingham. Startup company Market Wagon, which serves as a liaison between farmers and customers, is now accepting ...

by Birmingham Business Journal | Sep 1st, 2021

Market Wagon to expand central Iowans' options for fresh-from-the-farm food delivery

Imagine shopping online, Amazon-style, for fresh produce, dairy product and meat delivered from local Iowa farmers. That’s the goal of Market Wagon, an e-commerce platform that recently expande...

by Des Moines Register | Sep 1st, 2021

How one online farmers market is helping a Des Moines metro farm thrive

What if you could get farm-fresh food like eggs, meat and dairy products delivered right to your door? One Midwest business is doing just that. That business is called Market Wagon. [continue readin...

by WOI-TV | Sep 1st, 2021

Hildebrand Dairy expands reach via partnership with online retailer

Hildebrand Dairy has expanded its online business through a partnership with online grocery delivery service Market Wagon.Farm Store Manager Becca Hauschel said the door-to-door, online, farmers-marke...

by Junction City Union | Aug 23rd, 2021

‘A family affair’: Westfield family raises Idaho pasture pigs in Kansas

One of the reasons Avory Freund fell in love with her husband, Eric, was his sense of adventure and work ethic. Those qualities have led the couple to owning a pig farm in Kansas while living in Westf...

by Current Publishing | Aug 10th, 2021

Robertson County woman turns her idea into a blooming business

A colorful few acres off of Highway 25 in Cross Plains is where Savannah Jo Jones finds tranquility.The area of which the 2018 East Robertson High School graduate — who traditionally goes by ‘Jo�...

by Main Street Nashville | Aug 3rd, 2021

Local farm delivery service launches in the Columbia area

What is perhaps best described as an “online farmers market” launched in the Midlands this month, opening up a new avenue for local farmers to connect with potential customers.Market Wagon, which ...

by The Post and Courier | Jul 23rd, 2021

Online food delivery service brings the farmers market to your door

The company MarketWagon is an online food delivery service with a twist. The service allows consumers to shop directly from local farmers. For CEO and founder Nick Carter, the inspiration behind Ma...

by NBC 26 | Jul 20th, 2021

Market Wagon opens in the Midlands and changes the way people buy local food

Market Wagon announced the launch of its online farmers market and delivery service in the Midlands. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...

by Midlands Biz | Jul 15th, 2021

Produce delivery comes to Central Savannah River Area

Market Wagon on Wednesday announced the launch of its online farmers market and delivery service in the CSRA, offering more ways to order from local farms and artisanal food vendors. The local deliver...

by WRDW-TV | Jul 14th, 2021

Market Wagon makes it easy to shop from local farmers

Fresh from the farm and straight to your front door! Market Wagon’s Nick Carter talks about how you can get fresh food delivered right to your home. [continue reading]...

by WREG Memphis | Jul 12th, 2021

Market Wagon launches in Memphis: Here's how this farm fresh delivery service works

There’s a new way to get farm fresh foods in Memphis. On July 7 Market Wagon announced the launch of its "online farmers market" and delivery service in the Bluff City. The first delivery date wil...

by Commercial Appeal | Jul 9th, 2021

Online farmer’s market now available in Central Pa.

Katie and Gray Turner are living their dream, running Baken Creek Farm in Landisburg, Perry County. But they would love to get their products, like eggs and garden fresh veggies, to even more people.�...

by abc 27 NEWS | Jul 9th, 2021

Online farmers market launches in central Pa.

Can’t make it to the farmers market this week. No problem. A new service will bring fresh items to your door each week. Market Wagon has brought its online farmers market and delivery service to t...

by Penn Live Patriot News | Jun 30th, 2021

Market Wagon launches online local produce, product ordering hub in Chattanooga area

In addition to dealing with weather issues and getting the most yield out of the acres they have, today's independent farmer has to deal with finding ways to get their produce to the consumer. [conti...

by Chattanooga Times Free Press | Jun 29th, 2021

Market Wagon opens a local food delivery hub in Chattanooga

Market Wagon announced the launch of its online farmers market and delivery service in Chattanooga. Consumers now have more ways to order from their favorite local farms and artisanal food vendors. ...

by The Chattanoogan | Jun 24th, 2021

Market Wagon Columbus connects local farmers and communities 24 hours a day, 7 days a week

Residents of central Ohio have access to local options when shopping for fresh produce and homemade products. Market wagon Columbus, an online farmer’s market that delivers directly to customers�...

by Ohio News Time | Jun 8th, 2021

Online farmers market welcomes $5M investment

Indianapolis-based tech startup Market Wagon says it has just secured a $5 million investment to expand its online farmers market to more than 50 markets by the end of the year. The platform helps fa...

by Inside Indiana Business | May 24th, 2021

Market Wagon masters the logistics of farm to door

Market Wagon CEO Nick Carter wants to democratize the food supply and create an online community between buyers and farmers.The company delivers food directly to the consumers from the farm. A custom...

by Food Delivery News | May 19th, 2021

Market Wagon launches online farmers market in Charlotte

Market Wagon has expanded its online farmers market to Charlotte. That startup provides a way to snag goods from local farms and artisanal food vendors year round. [continue reading]...

by Charlotte Business Journal | May 17th, 2021

Market Wagon expands ‘online farmers market delivery' to Fort Wayne

"Market Wagon announced it is expanding delivery of its online farmers market and delivery service in the Fort Wayne area..." [continue reading]...

by WANE CBS-15 | May 12th, 2021

Mother's Day specials offer sweet, savory

"Market Wagon, an Indianapolis-based online farmers market, has expanded its home delivery in the Fort Wayne area. The delivery area includes DeKalb, Huntington, Allen, Whitley, Wells, Noble, Adams,...

by Journal Gazette | May 12th, 2021

5 acres of food in 80 feet: Urban farmer grows a garden in the heart of Indianapolis

"Vitalis sells his fresh herbs, lettuces and more to people in the community through online platforms such as Market Wagon." [continue reading]...

by Indy Star | May 12th, 2021

Market Wagon expands customer base during the pandemic

While some businesses shrank during the pandemic, others like Market Wagon took off with significant growth. [continue reading]...

by The Pantagraph | May 2nd, 2021

Market Wagon creates new type of farmers market

BLOOMINGTON — As American consumers turn more and more to online grocery shopping, an up-and-coming Indianapolis-based tech startup is seeking to expand Central Illinois farmers' customer base.�...

by The Pantagraph | Apr 30th, 2021

"Online farmers market" makes positive impact in West Michigan

GRAND HAVEN, Mich. — For local farmers and small business owners, the pandemic has been a tough journey. But now, an app is letting them sell their homemade products, bringing the farmer's market ri...

by wzzm 13 abc | Apr 29th, 2021

Russiaville native impacts farming future with market business

Nick Carter's upbringing on a Russiaville farm has informed most of what he's done in one way or another. The entrepreneur has worn many hats, from owning successful tech startups to his current vent...

by Trisha Smith | Apr 28th, 2021

Market Wagon LLC dubbed ‘online farmers market’ opens delivery hub in Green Bay

GREEN BAY, Wis. (WBAY) - An online farmers market is paving the way for local farms and artisanal vendors. Green Bay residents can now enjoy farmers’ market-type items without leaving the comfort of...

by WBAY 2 First Alert | Apr 24th, 2021

All about Milwaukee’s sustainable grocery delivery service

You may have heard of Instacart or Amazon shopping, but there is a new service in town that connects you directly with local farmers and businesses. [continue reading]...

by Milwaukee Magazine | Apr 22nd, 2021

Finding the sweet in the sour: Janet Chen of Mad Maiden Shrub redefines success

Success doesn’t look like it used to for Janet Chen — and that’s great news. [continue reading]...

by The Cap Times | Apr 17th, 2021

Providence Farm puts a twist on traditional farmer's market

Local farmers have struggled during the pandemic trying to get food on your plate. Farmers markets and other distribution spots have had to close, making it even harder on those who like to get food a...

by FOX Carolina News | Apr 15th, 2021

Indiana Grown: Apricot Sun

INDIANAPOLIS (WISH) – Each and every Saturday WISH-TV highlights a local company together with our partners at Indiana Grown. [continue reading]...

by WISH TV 8 | Apr 10th, 2021

Online farmers market now available for delivery for Lexington area

LEXINGTON, Ky. (WTVQ) – An online farmers market is now up and running for the Lexington Area. Market Wagon LLC announced the launch on Thursday that allows more access to local farms and artisanal...

by WTVQ abc 36 | Apr 8th, 2021

Entrepreneur starts hydroponics container farm on vacant urban lot

DeMario Vitalis acquired a $250,000 mortgage from the U.S. Division of Agriculture to get his first container up and working. (IBJ photograph/Eric Realized) [continue reading]...

by Daily Unique Tips | Apr 2nd, 2021

Market Wagon: Why we invested

Consumers today are more aware than ever of where their food comes from, and they are concerned about food safety, transparency, and access to local supply. [continue reading]...

by The Impact Engine | Mar 30th, 2021

EP145: The online farmers market you didn’t know you were missing with Nick Carter

Nick Carter, fourth generation farmer, author of “More Than A Mile: What America Needs From Local Food”, and co-founder and CEO of Market Wagon is on a mission to connect “agra” with “cultur...

by The Produce Moms | Mar 17th, 2021

‘Online farmers market’ Market Wagon opens new delivery hub in Chicago

Market Wagon has launched its online farmers market and delivery service in the Chicago area, offering residents in the Will, Cook, Kendall, McHenry, DeKalb, DuPage, and Kane counties in Illinois, as...

by Trisha Smith | Feb 16th, 2021

Op-ed: Everything else is online, so why not farmers’ markets? The law needs to change

Food brings people together. As a fourth-generation Indiana farmer, Nick Carter has seen the benefits when neighbors meet in local marketplaces, swap recipes, and share experiences. [Continue Reading]...

by Trisha Smith | Feb 10th, 2021

Market Wagon on RFD-TV

Market Wagon on RFD-TV Farm to Fork segment [Learn More]...

by Trisha Smith | Feb 7th, 2021

App helps farmers get their fresh products in more people's hands

"As the COVID-19 pandemic takes a lot of business away from farmers, a new app called Market Wagon is trying to help them expand their reach..." [Continue Reading]...

by Trisha Smith | Jan 28th, 2021

Our Team

We have both the talent and passion to succeed.

Nick Carter

Co-Founder, CEO (and Farmer)

When Nick was 18, the consequences that consolidation and commoditization ("industrial food") had wrought on his family's farm forced Nick to look for a career elsewhere. He left his family's farm over a decade ago and built a career in tech startups. He launched several successful businesses. But, as they say, you can take the boy out of the country, but nothing took the country out of Nick. Today, his path in business has led him right back to the farm, but in a different capacity. Nick's innovations are creating deeper market penetration and distribution channels to the benefit of both small farmers (his dad's included) and the local-food consumers they serve. His tech-startup skills serve Market Wagon well as the company is constantly using technology to re-invent the local food supply chain.

Dan Brunner

Co-Founder, COO (and Resident Genius)

Dan is an experienced entrepreneur with a background in software, logistics, and order fulfillment. During the first dot-com wave 20 years ago, Dan became fascinated with possibilities of food delivery and online grocery shopping. Throughout his career, he has consulted and worked for several businesses creating and optimizing distribution and fulfillment systems for grocers large and small, culminating with a seven-year stint as a VP at Kiva Systems, which was acquired by Amazon. Then, in 2016, Dan met Nick. An "edu-ma-cated" midwesterner with engineering and MBA degrees, Dan brings a trained and analytical eye to the business and distribution operations at Market Wagon. Dan helps Market Wagon to create innovative and cost-effective solutions to local food sourcing and distribution challenges.

Market Wagon